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Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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What Causes Users' Unwillingness to Spend Money for In-App ..:
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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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Brand Architecture Challenges in the Digital Age in the Con..:
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