E-LIB Suche - Ergebnisse für: Alpert, Mark I.

1

Purchase occasion influence on the role of music in adverti..:

Alpert, Mark I. ; Alpert, Judy I. ; Maltz, Elliot N.
Journal of Business Research. 58 (2005) 3 - p. 369-376 , 2005

Link: https://doi.org/10.1016/..

2

Viewer Preference Segmentation and Viewing Choice Models fo..:

Rust, Roland T. ; Kamakura, Wagner A. ; Alpert, Mark I.
Journal of Advertising. 21 (1992) 1 - p. 1-18 , 1992

Link: https://www.jstor.org/st..

3

Comparative Analysis of the Relative Effectiveness of One- ..:

Golden, Linda L. ; Alpert, Mark I.
Journal of Advertising. 16 (1987) 1 - p. 18-68 , 1987

Link: https://www.jstor.org/st..

4

Response: On Establishing a Dialogue in Television Viewing ..:

Rust, Roland T. ; Alpert, Mark I.
Marketing Science. 3 (1984) 2 - p. 126-127 , 1984

Link: https://www.jstor.org/st..

5

A Customer-Oriented Approach for Determining Market Structu..:

Srivastava, Rajendra K. ; Alpert, Mark I. ; Shocker, Allan D.
Journal of Marketing. 48 (1984) 2 - p. 32-45 , 1984

Link: https://www.jstor.org/st..

6

An Audience Flow Model of Television Viewing Choice:

Rust, Roland T. ; Alpert, Mark I.
Marketing Science. 3 (1984) 2 - p. 113-124 , 1984

Link: https://www.jstor.org/st..

7

A Comparative Analysis of Student-Teacher Interpersonal Sim..:

Anderson Jr., W. Thomas ; Alpert, Mark I. ; Golden, Linda L.
The Journal of Educational Research. 71 (1977) 1 - p. 36-44 , 1977

Link: https://www.jstor.org/st..

8

Subject-anticipated versus experimentally-derived measures ..:

Thomas Anderson, W. ; Alpert, Mark I.
Journal of the Academy of Marketing Science. 3 (1975) 2 - p. 119-128 , 1975

Link: https://doi.org/10.1007/..

9

Modal choice models

introduction and selected bibliography Exchange bibliography / Council of Planning Librarians ; 692

Davies, Shane ; Alpert, Mark I. , 1974

Exemplar: Zentrale:Magazin 01.k.3182-692

10

"Fitting Branch Locations, Performance Standards, and Marke..:

Alpert, Mark I. ; Bibb, Jon F.
Journal of Marketing. 38 (1974) 2 - p. 72-74 , 1974

Link: https://www.jstor.org/st..

11

On the interpretation of canonical analysis:

, In: Journal of marketing research / American Marketing Association

Alpert, Mark I. ; Peterson, Robert A.. (1972) 2 - p. 187-192

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

12

Personality and the Determinants of Product Choice:

Alpert, Mark I.
Journal of Marketing Research. 9 (1972) 1 - p. 89-92 , 1972

Link: https://www.jstor.org/st..

13

On the Interpretation of Canonical Analysis:

Alpert, Mark I. ; Peterson, Robert A.
Journal of Marketing Research. 9 (1972) 2 - p. 187-192 , 1972

Link: https://www.jstor.org/st..

14

Pricing decisions:

Alpert, Mark I. , 1971

Exemplar: Zentrale:E02 a bwl 469/999

15

Perspectives in marketing management

readings

Grabner, John R. ; Robertson, Thomas S. ; Alpert, Mark I.... , [1971]

Exemplar: Zentrale:E02 a bwl 411/264