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Anaya-Sánchez, Rafael
437  Ergebnisse:
Personensuche X
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1

Understanding destination brand experience through data min..:

Calderón-Fajardo, Víctor ; Anaya-Sánchez, Rafael ; Molinillo, Sebastian
Journal of Destination Marketing & Management.  31 (2024)  - p. 100862 , 2024
Link: https://doi.org/10.1016/..
 
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2

Brand personality: Current insights and future research dir..:

Calderón-Fajardo, Víctor ; Molinillo, Sebastian ; Anaya-Sánchez, Rafael.
Journal of Business Research.  166 (2023)  - p. 114062 , 2023
Link: https://doi.org/10.1016/..
 
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3

Exploring the antecedents of customers' willingness to use ..:

Molinillo, Sebastian ; Rejón-Guardia, Francisco ; Anaya-Sánchez, Rafael
Service Business.  17 (2022)  1 - p. 167-193 , 2022
Link: https://doi.org/10.1007/..
 
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4

The customer retail app experience: Implications for custom..:

Molinillo, Sebastian ; Aguilar-Illescas, Rocío ; Anaya-Sánchez, Rafael.
Journal of Retailing and Consumer Services.  65 (2022)  - p. 102842 , 2022
Link: https://doi.org/10.1016/..
 
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5

The Role of Online Brand Community Engagement on the Consum..:

Martínez-López, Francisco J. ; Aguilar-Illescas, Rocío ; Molinillo, Sebastián...
Sustainability.  13 (2021)  7 - p. 3679 , 2021
Link: https://doi.org/10.3390/..
 
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6

Social commerce website design, perceived value and loyalty..:

Molinillo, Sebastian ; Aguilar-Illescas, Rocío ; Anaya-Sánchez, Rafael.
Journal of Retailing and Consumer Services.  63 (2021)  - p. 102404 , 2021
Link: https://doi.org/10.1016/..
 
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7

Why rideshare? 

, In: Sharing economy and the impact of collaborative consumption / Iviane Ramos de Luna (Open University of Catalonia, Spain), Àngels Fitó-Bertran (Open University of Catalonia, Spain), Josep Lladós-Masllorens (Open University of Catalonia, Spain), Francisco Liébana-Cabanillas (University of Granada, Spain)
an analysis of factors influencing intention to use 
Anaya-Sánchez, Rafael ; Aguilar-Illescas, Rocío ; Nasiff-Seiffert, Milagros.. (2020)  - p. 185-203
Exemplar:  Zentrale:E02 a vwl 136/405
 
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8

The impact of affective and cognitive app experiences on lo..:

Molinillo, Sebastian ; Navarro-García, Antonio ; Anaya-Sánchez, Rafael.
Journal of Retailing and Consumer Services.  54 (2020)  - p. 101948 , 2020
Link: https://doi.org/10.1016/..
 
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9

Analyzing the effect of social support and community factor..:

Molinillo, Sebastian ; Anaya-Sánchez, Rafael ; Liébana-Cabanillas, Francisco
Computers in Human Behavior.  108 (2020)  - p. 105980 , 2020
Link: https://doi.org/10.1016/..
 
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10

Behind influencer marketing: key marketing decisions and th..:

Martínez-López, Francisco J. ; Anaya-Sánchez, Rafael ; Fernández Giordano, Marisel.
Journal of Marketing Management.  36 (2020)  7-8 - p. 579-607 , 2020
Link: https://doi.org/10.1080/..
 
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11

Influencer marketing: brand control, commercial orientation..:

Martínez-López, Francisco J. ; Anaya-Sánchez, Rafael ; Esteban-Millat, Irene...
Journal of Marketing Management.  36 (2020)  17-18 - p. 1805-1831 , 2020
Link: https://doi.org/10.1080/..
 
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12

Improving travellers' trust in restaurant review sites:

Anaya-Sánchez, Rafael ; Molinillo, Sebastian ; Aguilar-Illescas, Rocío.
Tourism Review.  74 (2019)  4 - p. 830-840 , 2019
Link: https://doi.org/10.1108/..
 
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13

Promote or Perish? A brief note on academic social networki..:

D'Alessandro, Steven ; Miles, Morgan ; Martínez-López, Francisco J....
Journal of Marketing Management.  36 (2019)  5-6 - p. 405-411 , 2019
Link: https://doi.org/10.1080/..
 
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14

Smart city communication via social media: Analysing reside..:

Molinillo, Sebastian ; Anaya-Sánchez, Rafael ; Morrison, Alastair M..
Cities.  94 (2019)  - p. 247-255 , 2019
Link: https://doi.org/10.1016/..
 
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15

DMO online platforms: Image and intention to visit:

Molinillo, Sebastian ; Liébana-Cabanillas, Francisco ; Anaya-Sánchez, Rafael.
Tourism Management.  65 (2018)  - p. 116-130 , 2018
Link: https://doi.org/10.1016/..
 
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