E-LIB Suche - Ergebnisse für: Anaza, Nwamaka A.

1

B2B brand marketing in Africa? An exploratory investigation..:

Anaza, Nwamaka A. ; Kemp, Elyria ; Osakwe, Christian Nedu.
Industrial Marketing Management. 109 (2023) - p. 90-105 , 2023

Link: https://doi.org/10.1016/..

2

One does not fit all: what is in a salesperson sample?:

Rutherford, Brian N. ; Troncoza, Martha ; Ambrose, Scott C...
Journal of Personal Selling & Sales Management. 43 (2023) 4 - p. 354-367 , 2023

Link: https://doi.org/10.1080/..

3

Is it FOMO or is it ME? The influence of personality traits..:

Anaza, Nwamaka A. ; Upadhyaya, Bhaskar ; Bennett, Delancy.
Psychology & Marketing. 41 (2023) 1 - p. 184-202 , 2023

Link: https://doi.org/10.1002/..

4

DPS 2.0: on the road to a cashless society:

Anaza, Nwamaka A. ; Bennett, Delancy H. S. ; Andonova, Yana.
Marketing Letters. 33 (2022) 4 - p. 693-704 , 2022

Link: https://doi.org/10.1007/..

5

The new world of philanthropy: How changing financial behav..:

Van Steenburg, Eric ; Anaza, Nwamaka A. ; Ashhar, Ahmed...
Journal of Consumer Affairs. 56 (2022) 3 - p. 1079-1105 , 2022

Link: https://doi.org/10.1111/..

6

Big names and small price tags: an analysis of celebrity en..:

Bennett, Delancy H. S. ; Anaza, Nwamaka A. ; Andonova, Yana
Journal of Marketing Theory and Practice. 30 (2021) 2 - p. 154-171 , 2021

Link: https://doi.org/10.1080/..

7

Alone on an island: A mixed-methods investigation of salesp..:

Chaker, Nawar N. ; Nowlin, Edward L. ; Walker, Doug.
Industrial Marketing Management. 96 (2021) - p. 268-286 , 2021

Link: https://doi.org/10.1016/..

8

Riding the subscription box wave: Understanding the landsca..:

Andonova, Yana ; Anaza, Nwamaka A. ; Bennett, Delancy H.S.
Business Horizons. 64 (2021) 5 - p. 631-646 , 2021

Link: https://doi.org/10.1016/..

9

Customer-brand disidentification: Conceptualization, scale ..:

Anaza, Nwamaka A. ; Luis Saavedra, José ; Hair Jr, Joe F....
Journal of Business Research. 133 (2021) - p. 116-131 , 2021

Link: https://doi.org/10.1016/..

10

Tell me a story: The role of narrative transportation and t..:

Anaza, Nwamaka A. ; Kemp, Elyria ; Briggs, Elten.
Industrial Marketing Management. 89 (2020) - p. 605-618 , 2020

Link: https://doi.org/10.1016/..

11

Examining the Drivers and Consequences of Salesperson Evasi..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Chaker, Nawar N. ; Nowlin, Edward L. ; Walker, Doug. - p. 519-520 , 2020

Link: https://doi.org/10.1007/..

12

Special Session: New Directions in B2B Sales and Marketing ..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Curasi, Carolyn F. ; Boles, James S. ; Mayberry, Rob.. - p. 517-518 , 2020

Link: https://doi.org/10.1007/..

13

Defending the frontier: examining the impact of internal sa..:

Chaker, Nawar N. ; Nowlin, Edward L. ; Walker, Doug.
European Journal of Marketing. 55 (2020) 3 - p. 671-699 , 2020

Link: https://doi.org/10.1108/..

14

Multi-faceted organizational buyer burnout:

Anaza, Nwamaka A. ; Harrison, Dana E. ; Rutherford, Brian N.
Journal of Business & Industrial Marketing. 35 (2020) 6 - p. 1113-1124 , 2020

Link: https://doi.org/10.1108/..

15

The emotional side of organizational decision-making: exami..:

Kemp, Elyria ; Briggs, Elten ; Anaza, Nwamaka A.
European Journal of Marketing. 54 (2020) 7 - p. 1609-1640 , 2020

Link: https://doi.org/10.1108/..