E-LIB Suche - Ergebnisse für: Anghelcev, George

1

The Ideal Advertising Professor: A ZMET-Based Inquiry:

Anghelcev, George ; Sar, Sela ; Moultrie, Jas L..
Journal of Current Issues & Research in Advertising. 44 (2023) 2 - p. 169-191 , 2023

Link: https://doi.org/10.1080/..

2

Effects of Affect and Message Framing on Responses to Chari..:

Anghelcev, George ; Sar, Sela ; Huang, Yan
Communication Studies. 75 (2023) 2 - p. 115-131 , 2023

Link: https://doi.org/10.1080/..

3

From echo chambers to 'idea chambers': Concurrent online in..:

Martin, Justin D ; Hassan, Fouad ; Anghelcev, George..
International Communication Gazette. 84 (2021) 3 - p. 252-275 , 2021

Link: https://doi.org/10.1177/..

4

Effects of Affect: How Mood and Arousal Influence Consumer ..:

Wen, Taylor Jing ; Carter, Jackson ; Sar, Sela..
Journal of Interactive Advertising. 21 (2021) 3 - p. 145-158 , 2021

Link: https://doi.org/10.1080/..

5

Marketing Processed Organic Foods: The Impact of Promotiona..:

Anghelcev, George ; McGroarty, Siobhan ; Sar, Sela..
Journal of Food Products Marketing. 26 (2020) 6 - p. 401-424 , 2020

Link: https://doi.org/10.1080/..

6

Binge-Watching Serial Video Content: Exploring the Subjecti..:

Anghelcev, George ; Sar, Sela ; Martin, Justin D..
Mass Communication and Society. 24 (2020) 1 - p. 130-154 , 2020

Link: https://doi.org/10.1080/..

7

Exploring the Effects of Compliance/Non-Compliance Message ..:

Wang, Ruoxu ; Huang, Yan ; Anghelcev, George
Journal of Promotion Management. 26 (2020) 7 - p. 964-985 , 2020

Link: https://doi.org/10.1080/..

8

Employing Perceptual-Learning Research in Journalism and Co..:

Martin, Justin D. ; Naqvi, S. Shageaa ; Anghelcev, George
Journalism Studies. 20 (2018) 10 - p. 1491-1509 , 2018

Link: https://doi.org/10.1080/..

9

The Interaction Effects of Mood and Ad Appeals on Type of E..:

Wen, Jing (Taylor) ; Sar, Sela ; Anghelcev, George
Journal of Current Issues & Research in Advertising. 38 (2016) 1 - p. 31-43 , 2016

Link: https://doi.org/10.1080/..

10

Congruity between mood and message regulatory focus enhance..:

Sar, Sela ; Anghelcev, George
International Journal of Advertising. 34 (2015) 3 - p. 421-446 , 2015

Link: https://doi.org/10.1080/..

11

Doing It All: An Exploratory Study of Predictors of Media M..:

Duff, Brittany R.-L. ; Yoon, Gunwoo ; Wang, Zongyuan (Glenn).
Journal of Interactive Advertising. 14 (2014) 1 - p. 11-23 , 2014

Link: https://doi.org/10.1080/..

12

The Impact of Extrinsic Incentives on Students' Willingness..:

Anghelcev, George ; Eighmey, John
Journal of Advertising Education. 17 (2013) 2 - p. 5-16 , 2013

Link: https://doi.org/10.1177/..

13

Unintended effects of incentivizing consumers to recommend ..:

Anghelcev, George
Journal of Marketing Communications. 21 (2013) 3 - p. 210-223 , 2013

Link: https://doi.org/10.1080/..

14

The Influence of Pre-existing Audience Mood and Message Rel..:

Anghelcev, George ; Sar, Sela
Journalism & Mass Communication Quarterly. 88 (2011) 3 - p. 481-501 , 2011

Link: https://doi.org/10.1177/..

15

If you feel it now you will think it later: The interactive..:

Sar, Sela ; Duff, Brittany R.L. ; Anghelcev, George
Psychology & Marketing. 28 (2011) 6 - p. 561-583 , 2011

Link: https://doi.org/10.1002/..