E-LIB Suche - Ergebnisse für: Appiah, Dominic

1

Smartphones and Digital Customer's Journey:

, In: Digital Transformation for Fashion and Luxury Brands,

Appiah, Dominic ; Watson, Alison - p. 407-421 , 2024

Link: https://doi.org/10.1007/..

2

The influence of technology use on learning skills among ge..:

Onjewu, Adah-Kole Emmanuel ; Godwin, Eun Sun ; Azizsafaei, Farzaneh.
Industry and Higher Education. , 2024

Link: https://doi.org/10.1177/..

3

Exploring the Emergence of Luxury Smartphones and Switching..:

, In: The Art of Digital Marketing for Fashion and Luxury Brands,

Appiah, Dominic ; Watson, Alison - p. 179-197 , 2021

Link: https://doi.org/10.1007/..

4

The Influence of Corporate Social Responsibility (CSR) and ..:

Bowen, Gordon ; Appiah, Dominic ; Okafor, Sebastian
Sustainability. 12 (2020) 15 - p. 6057 , 2020

Link: https://doi.org/10.3390/..

5

Brand switching and consumer identification with brands in ..:

Appiah, Dominic ; Ozuem, Wilson ; Howell, Kerry E..
Journal of Consumer Behaviour. 18 (2019) 6 - p. 463-473 , 2019

Link: https://doi.org/10.1002/..

6

Building resistance to brand switching during disruptions i..:

Appiah, Dominic ; Howell, Kerry E. ; Ozuem, Wilson.
Journal of Retailing and Consumer Services. 50 (2019) - p. 249-257 , 2019

Link: https://doi.org/10.1016/..

7

The influence of corporate social responsibility (CSR) and ..:

Bowen, Gordon ; Appiah, Dominic ; Okafor, Sebastian
https://insight.cumbria.ac.uk/id/eprint/5634/3/Okafor_TheInfluenceOf.pdf. , 2020

Link: http://insight.cumbria.a..

8

The Influence of Corporate Social Responsibility (CSR) and ..:

Bowen, Gordon ; Appiah, Dominic ; Okafor, Sebastian
https://nrl.northumbria.ac.uk/id/eprint/49481/1/sustainability-12-06057.pdf. , 2020

Link: https://nrl.northumbria...

9

Effects of innovative patterns of smartphones on brand swit..:

Appiah, Dominic ; Ozuem, Wilson
https://insight.cumbria.ac.uk/id/eprint/4722/1/Ozuem_EffectsOf.pdf. , 2019

Link: http://insight.cumbria.a..

10

Disruptive technology in the smartphones industry: identity..:

Appiah, Dominic ; Ozuem, Wilson ; Howell, Kerry E
https://insight.cumbria.ac.uk/id/eprint/4427/1/Ozuem_DisruptiveTechnology.pdf. , 2019

Link: http://insight.cumbria.a..

11

Brand switching and consumer identification with brands in ..:

Appiah, Dominic ; Ozuem, Wilson ; Howell, Kerry E.
Appiah , D , Ozuem , W , Howell , K E & Lancaster , G 2019 , ' Brand switching and consumer identification with brands in the smartphones industry ' , Journal of Consumer Behaviour , vol. 18 , no. 6 , pp. 463-473 . https://doi.org/10.1002/cb.v18.6. , 2019

Link: https://research.tees.ac..

12

Building Resistance to Brand Switching During Disruptions i..:

Appiah, Dominic ; Howell, Kerry ; Ozuem, Wilson.
Appiah , D , Howell , K , Ozuem , W & Lancaster , G 2019 , ' Building Resistance to Brand Switching During Disruptions in a Competitive Market. ' , Journal of Retailing and Consumer Services , vol. 50 , pp. 249-257 . https://doi.org/10.1016/j.jretconser.2019.05.012. , 2019

Link: https://research.tees.ac..

13

Brand switching and consumer identification with brands in ..:

Appiah, Dominic ; Ozuem, Wilson ; Howell, Kerry E.
https://insight.cumbria.ac.uk/id/eprint/5063/1/Accepted%20paper_Journal%20of%20Consumer%20Behaviour.pdf. , 2019

Link: http://insight.cumbria.a..

14

Building resistance to brand switching during disruptions i..:

Appiah, Dominic ; Howell, Kerry E ; Ozuem, Wilson.
https://insight.cumbria.ac.uk/id/eprint/4869/1/Ozuem_BuildingResistance.pdf. , 2019

Link: http://insight.cumbria.a..

15

The Influence of Corporate Social Responsibility (CSR) and ..:

Gordon Bowen ; Dominic Appiah ; Sebastian Okafor
https://dx.doi.org/10.3390/su12156057. , 2020

Link: https://doi.org/10.3390/..