E-LIB Suche - Ergebnisse für: Arndt, Johan

1

The tyranny of paradigms

, In: The development of marketing theory and its philosophical underpinnings / ed. by Pauline Maclaran ...

the case for paradigmatic pluralism in marketing

Arndt, Johan. (2008) - p. 220-240

Exemplar: TB Nautik 19/0 Mar 3 (2008-1)

2

Paradigms in Consumer Research: A Review of Perspectives an..:

Arndt, Johan
European Journal of Marketing. 20 (1986) 8 - p. 23-40 , 1986

Link: https://doi.org/10.1108/..

3

On making marketing science more scientific

, In: Journal of marketing / American Marketing Association

role of orientations, paradigms, metaphors, and puzzle solv...

Arndt, Johan. (1985) 3 - p. 11-23

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

4

The anthropology of interorganizational networks in marketi..:

Arndt, Johan
Scandinavian Journal of Management Studies. 1 (1985) 3 - p. 163-180 , 1985

Link: https://doi.org/10.1016/..

5

On Making Marketing Science More Scientific: Role of Orient..:

Arndt, Johan
Journal of Marketing. 49 (1985) 3 - p. 11-23 , 1985

Link: https://www.jstor.org/st..

6

The political economy paradigm

, In: Journal of marketing / American Marketing Association

foundation for theory building in marketing

Arndt, Johan. (1983) 4 - p. 44-54

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

7

The Political Economy Paradigm: Foundation for Theory Build..:

Arndt, Johan
Journal of Marketing. 47 (1983) 4 - p. 44-54 , 1983

Link: https://www.jstor.org/st..

8

Advertising and Economies of Scale: Critical Comments on th..:

Arndt, Johan ; Simon, Julian L.
The Journal of Industrial Economics. 32 (1983) 2 - p. 229-242 , 1983

Link: https://www.jstor.org/st..

9

The Conceptual Domain of Marketing: Evaluation of Shelby Hu..:

Arndt, Johan
European Journal of Marketing. 16 (1982) 1 - p. 27-35 , 1982

Link: https://doi.org/10.1108/..

10

The hypothesis of a dominance hierarchy of information sour..:

Arndt, Johan ; May, Frederick E.
Journal of the Academy of Marketing Science. 9 (1981) 4 - p. 337-351 , 1981

Link: https://doi.org/10.1007/..

11

The Political Economy of Marketing Systems: Reviving the In..:

Arndt, Johan
Journal of Macromarketing. 1 (1981) 2 - p. 36-47 , 1981

Link: https://doi.org/10.1177/..

12

Exploring Price Dealing Behaviour among Food Retailers:

Arndt, Johan ; Gripsrud, Geir
European Journal of Marketing. 15 (1981) 7 - p. 23-35 , 1981

Link: https://doi.org/10.1108/..

13

Marketing and the quality of life:

Arndt, Johan
Journal of Economic Psychology. 1 (1981) 4 - p. 283-301 , 1981

Link: https://doi.org/10.1016/..

14

The shape of the advertising response function:

, In: Journal of advertising research / Advertising Research Foundation

Simon, Julian L. ; Arndt, Johan. (1980) 4 - p. 11-28

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

15

Perspectives for a theory of marketing:

Arndt, Johan
Journal of Business Research. 8 (1980) 3 - p. 389-402 , 1980

Link: https://doi.org/10.1016/..