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The development of marketing theory and its philosophical underpinnings / ed. by Pauline Maclaran ...
1
The tyranny of paradigms
, In:the case for paradigmatic pluralism in marketing
Exemplar:
TB Nautik 19/0 Mar 3 (2008-1)
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Journal of marketing / American Marketing Association
3
On making marketing science more scientific
, In:role of orientations, paradigms, metaphors, and puzzle solv...
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of marketing / American Marketing Association
6
The political economy paradigm
, In:foundation for theory building in marketing
Exemplare:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of advertising research / Advertising Research Foundation
14
The shape of the advertising response function:
, In:Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279