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Ascarza, Eva
21  Ergebnisse:
Personensuche X
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1

Doing More with Less: Overcoming Ineffective Long-Term Targ..:

Huang, Ta-Wei ; Ascarza, Eva
Marketing Science.  , 2024
Link: https://doi.org/10.1287/..
 
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2

Detecting Routines: Applications to Ridesharing Customer Re..:

Dew, Ryan ; Ascarza, Eva ; Netzer, Oded.
Journal of Marketing Research.  61 (2023)  2 - p. 368-392 , 2023
Link: https://doi.org/10.1177/..
 
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3

Richtig werben mit KI:

, In: Harvard-Business-Manager
Ascarza, Eva ; Hardie, Bruce G. S. ; Ross, Michael. (2022)  1 - p. 68-75
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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4

Eliminating unintended bias in personalized policies using ..:

Ascarza, Eva ; Israeli, Ayelet
Proceedings of the National Academy of Sciences.  119 (2022)  11 - p. , 2022
Link: https://doi.org/10.1073/..
 
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5

Overcoming the Cold Start Problem of Customer Relationship ..:

Padilla, Nicolas ; Ascarza, Eva
Journal of Marketing Research.  58 (2021)  5 - p. 981-1006 , 2021
Link: https://doi.org/10.1177/..
 
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6

Retention futility 

, In: Journal of marketing research / American Marketing Association
targeting high-risk customers might be ineffective 
Ascarza, Eva. (2018)  1 - p. 80-98
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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7

Retention Futility: Targeting High-Risk Customers Might be ..:

Ascarza, Eva
Journal of Marketing Research.  55 (2018)  1 - p. 80-98 , 2018
Link: https://doi.org/10.1509/..
 
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8

Retention Futility: Targeting High-Risk Customers Might Be ..:

ASCARZA, EVA
Journal of Marketing Research.  55 (2018)  1 - p. 80-98 , 2018
Link: https://www.jstor.org/st..
 
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9

Some Customers Would Rather Leave Without Saying Goodbye:

Ascarza, Eva ; Netzer, Oded ; Hardie, Bruce G. S.
Marketing Science.  37 (2018)  1 - p. 54-77 , 2018
Link: https://www.jstor.org/st..
 
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10

Beyond the target customer 

, In: Journal of marketing research / American Marketing Association
social effects of customer relationship management campaign 
Ascarza, Eva ; Ebbes, Peter ; Netzer, Oded.. (2017)  3 - p. 347-363
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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11

Beyond the Target Customer: Social Effects of Customer Rela..:

Ascarza, Eva ; Ebbes, Peter ; Netzer, Oded.
Journal of Marketing Research.  54 (2017)  3 - p. 347-363 , 2017
Link: https://doi.org/10.1509/..
 
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12

In Pursuit of Enhanced Customer Retention Management: Revie..:

Ascarza, Eva ; Neslin, Scott A. ; Netzer, Oded...
Customer Needs and Solutions.  5 (2017)  1-2 - p. 65-81 , 2017
Link: https://doi.org/10.1007/..
 
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13

Marketing Models for the Customer-Centric Firm:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,
Ascarza, Eva ; Fader, Peter S. ; Hardie, Bruce G. S. - p. 297-329 , 2017
Link: https://doi.org/10.1007/..
 
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14

Beyond the Target Customer: Social Effects of Customer Rela..:

ASCARZA, EVA ; EBBES, PETER ; NETZER, ODED.
Journal of Marketing Research.  54 (2017)  3 - p. 347-363 , 2017
Link: https://www.jstor.org/st..
 
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15

The perils of proactive churn prevention using plan recomme.. 

, In: Journal of marketing research / American Marketing Association
evidence from a field experiment 
Ascarza, Eva ; Schleicher, Martin ; Iyengar, Radha. (2016)  1 - p. 46-60
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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