E-LIB Suche - Ergebnisse für: Aspara, Jaakko

1

The impact of Janus fit brand extensions on perceived brand..:

Falana, Wuraola Oluwabukola ; Aspara, Jaakko ; Frösén, Johanna
Journal of Business Research. 179 (2024) - p. 114674 , 2024

Link: https://doi.org/10.1016/..

2

A Crime by Any Other Name: Gender Differences in Moral Reas..:

Grym, Jori ; Aspara, Jaakko ; Nandy, Monomita.
Behavioral Sciences. 14 (2024) 3 - p. 198 , 2024

Link: https://doi.org/10.3390/..

3

You fooled me, so I'll tell you about myself! personnel-rel..:

Tan, Teck Ming ; Salo, Jari ; Aspara, Jaakko
Journal of Business Research. 171 (2024) - p. 114367 , 2024

Link: https://doi.org/10.1016/..

4

Transparent structured products for retail investors:

Kallio, Markku ; Halme, Merja ; Dehghan Hardoroudi, Nasim.
European Journal of Operational Research. 302 (2022) 2 - p. 752-767 , 2022

Link: https://doi.org/10.1016/..

5

Revisiting the paradox of whether retail buyers behave more..:

Isojärvi, Jyrki ; Aspara, Jaakko ; Movarrei, Reza
Marketing Letters. 33 (2022) 3 - p. 499-521 , 2022

Link: https://doi.org/10.1007/..

6

Blurring boundaries between B2B actors and consumers in sup..:

Aspara, Jaakko ; Grant, David B. ; Holmlund, Maria
Industrial Marketing Management. 92 (2021) - p. 76-77 , 2021

Link: https://doi.org/10.1016/..

7

Consumer involvement in supply networks: A cubic typology o..:

Aspara, Jaakko ; Grant, David B. ; Holmlund, Maria
Industrial Marketing Management. 93 (2021) - p. 356-369 , 2021

Link: https://doi.org/10.1016/..

8

Customer journey analyses in digital media: exploring the i..:

Klein, Jan F. ; Zhang, Yuchi ; Falk, Tomas..
Journal of Service Management. 31 (2020) 3 - p. 489-508 , 2020

Link: https://doi.org/10.1108/..

9

What Gets Measured Gets Done: Can Self-Tracking Technologie..:

Wittkowski, Kristina ; Klein, Jan F. ; Falk, Tomas...
Journal of Service Research. 23 (2020) 3 - p. 281-298 , 2020

Link: https://doi.org/10.1177/..

10

Can Advertising Investments Counter the Negative Impact of ..:

Wies, Simone ; Hoffmann, Arvid Oskar Ivar ; Aspara, Jaakko.
Journal of Marketing. 83 (2019) 4 - p. 58-80 , 2019

Link: https://doi.org/10.1177/..

11

Consumer price effects: Loss aversion in value vs. in deman:

Kallio, Markku ; Halme, Merja ; Aspara, Jaakko
Journal of the Operational Research Society. 71 (2019) 8 - p. 1306-1314 , 2019

Link: https://doi.org/10.1080/..

12

Can Advertising Investments Counter the Negative Impact of ..:

Wies, Simone ; Hoffmann, Arvid Oskar Ivar ; Aspara, Jaakko.
Journal of Marketing. 83 (2019) 4 - p. 58-80 , 2019

Link: https://www.jstor.org/st..

13

Relational price discounts

, In: Journal of marketing / American Marketing Association

consumers' metacognitions and nonlinear effects of initial ...

Rio Olivares, M. J. del ; Aspara, Jaakko ; Mattila, Pekka... (2018) 1 - p. 115-131

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14

Relational Price Discounts: Consumers' Metacognitions and N..:

del Rio Olivares, M.J. ; Wittkowski, Kristina ; Aspara, Jaakko..
Journal of Marketing. 82 (2018) 1 - p. 115-131 , 2018

Link: https://www.jstor.org/st..

15

Relational Price Discounts: Consumers' Metacognitions and N..:

del Rio Olivares, M.J. ; Wittkowski, Kristina ; Aspara, Jaakko..
Journal of Marketing. 82 (2018) 1 - p. 115-131 , 2018

Link: https://doi.org/10.1509/..