E-LIB Suche - Ergebnisse für: BENAVENT, CHRISTOPHE

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Les GAFAM

Pouvoirs ; no 185

Benavent, Christophe ; Casilli, Antonio A. ; De Stavola, Federico... , [avril 2023]

Exemplar: Zentrale: z pol 001/036-185

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Does making less effort entail satisfaction? A large empiri..:

Ardelet, Caroline ; Benavent, Christophe
International Journal of Market Research. 65 (2022) 1 - p. 83-99 , 2022

Link: https://doi.org/10.1177/..

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The Covid-19 Crisis: An NLP Exploration of the French Twitt..:

, In: Social Computing and Social Media: Applications in Marketing, Learning, and Health; Lecture Notes in Computer Science,

Balech, Sophie ; Benavent, Christophe ; Calciu, Mihai. - p. 308-321 , 2021

Link: https://doi.org/10.1007/..

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L'intérêt des techniques mobile-in-store: le rôle spécifiqu..:

Stroz, Joanna ; Benavent, Christophe ; de Pechpeyrou, Pauline
Décisions Marketing. , 2019

Link: https://www.jstor.org/st..

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Determinants of e-consumer productivity in product retrieva..:

Ben Mimoun, Mohamed Slim ; Garnier, Marion ; Ladwein, Richard.
Information & Management. 51 (2014) 4 - p. 375-390 , 2014

Link: https://doi.org/10.1016/..

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Eclairages sur le marketing de demain : prises de décisions..:

Salerno, Francis ; Benavent, Christophe ; Volle, Pierre...
Décisions Marketing. , 2013

Link: https://www.jstor.org/st..

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The effects of purchase orientations on perceived loyalty p..:

Meyer‐Waarden, Lars ; Benavent, Christophe ; Castéran, Herbert
International Journal of Retail & Distribution Management. 41 (2013) 3 - p. 201-225 , 2013

Link: https://doi.org/10.1108/..

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Grocery retail loyalty program effects: self-selection or p..:

Meyer-Waarden, Lars ; Benavent, Christophe
Journal of the Academy of Marketing Science. 37 (2008) 3 - p. 345-358 , 2008

Link: https://doi.org/10.1007/..

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The Impact of Loyalty Programmes on Repeat Purchase Behavio..:

Meyer-Waarden, Lars ; Benavent, Christophe
Journal of Marketing Management. 22 (2006) 1-2 - p. 61-88 , 2006

Link: https://doi.org/10.1362/..

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LES CARTES DE FIDÉLITÉ COMME OUTILS DE SEGMENTATION ET DE C..:

MEYER-WAARDEN, LARS ; BENAVENT, CHRISTOPHE
Décisions Marketing. , 2003

Link: https://www.jstor.org/st..

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MARKETING ONE-TO-ONE : Un entretien avec Don Peppers:

BENAVENT, CHRISTOPHE ; Peppers, Don
Décisions Marketing. , 1999

Link: https://www.jstor.org/st..

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MESURER L'EFFICACITÉ DES CARTES DE FIDÉLITÉ:

BENAVENT, CHRISTOPHE ; CRIÉ, DOMINIQUE
Décisions Marketing. , 1998

Link: https://www.jstor.org/st..

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ÉLASTICITÉS-PRIX ET STRUCTURE CONCURRENTIELLE:

BENAVENT, CHRISTOPHE
Décisions Marketing. , 1995

Link: https://www.jstor.org/st..

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GÉRER LE PORTEFEUILLE CLIENTS : une application au Benelux:

BENAVENT, CHRISTOPHE
Décisions Marketing. , 1995

Link: https://www.jstor.org/st..

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ALLIANCES DE MARQUES:

RUECKERT, ROBERT W. ; RAO, AKSHAY R. ; BENAVENT, CHRISTOPHE
Décisions Marketing. , 1994

Link: https://www.jstor.org/st..