E-LIB Suche - Ergebnisse für: BORAH, ABHISHEK

1

The Rivalry Reference Effect: Referencing Rival (vs. Nonriv..:

Berendt, Johannes ; Uhrich, Sebastian ; Borah, Abhishek.
Journal of Marketing Research. , 2024

Link: https://doi.org/10.1177/..

2

People, Peace, Prosperity, and the Planet: A Journey toward..:

Mende, Martin ; Borah, Abhishek ; Scott, Maura L...
Journal of Consumer Research. 51 (2024) 1 - p. 91-103 , 2024

Link: https://doi.org/10.1093/..

3

Enhanced sales forecasting model using textual search data:..:

Borah, Abhishek ; Rutz, Oliver
International Journal of Research in Marketing. , 2024

Link: https://doi.org/10.1016/..

4

Does Lego "Build" Reputation for Denmark? Consequences of B..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Borah, Abhishek ; Bonetti, Francesca - p. 33-34 , 2023

Link: https://doi.org/10.1007/..

5

It pays to pay attention: How firm's and competitor's marke..:

Borah, Abhishek ; Bahadir, S.Cem ; Colicev, Anatoli.
International Journal of Research in Marketing. 39 (2022) 1 - p. 227-246 , 2022

Link: https://doi.org/10.1016/..

6

Fields of Gold: Scraping Web Data for Marketing Insights:

Boegershausen, Johannes ; Datta, Hannes ; Borah, Abhishek.
Journal of Marketing. 86 (2022) 5 - p. 1-20 , 2022

Link: https://doi.org/10.1177/..

7

The Journal of the Academy of Marketing Science at 50: A hi..:

Borah, Abhishek ; Bonetti, Francesca ; Calma, Angelito.
Journal of the Academy of Marketing Science. 51 (2022) 1 - p. 222-243 , 2022

Link: https://doi.org/10.1007/..

8

Marketing and investor behavior: Insights, introspections, ..:

Borah, Abhishek ; Skiera, Bernd
International Journal of Research in Marketing. 38 (2021) 4 - p. 811-816 , 2021

Link: https://doi.org/10.1016/..

9

TheJournal of Public Policy & Marketingat 40: Celebrating H..:

Martin, Kelly D. ; Borah, Abhishek ; Scott, Maura L.
Journal of Public Policy & Marketing. 40 (2021) 3 - p. 301-321 , 2021

Link: https://doi.org/10.1177/..

10

Improvised Marketing Interventions in Social Media:

Borah, Abhishek ; Banerjee, Sourindra ; Lin, Yu-Ting..
Journal of Marketing. 84 (2020) 2 - p. 69-91 , 2020

Link: https://doi.org/10.1177/..

11

Improvised Marketing Interventions in Social Media:

Borah, Abhishek ; Banerjee, Sourindra ; Lin, Yu-Ting..
Journal of Marketing. 84 (2020) 2 - p. 69-91 , 2020

Link: https://www.jstor.org/st..

12

Big Data Analysis of Volatility Spillovers of Brands across..:

van Dieijen, Myrthe ; Borah, Abhishek ; Tellis, Gerard J..
Industrial Marketing Management. 88 (2020) - p. 465-484 , 2020

Link: https://doi.org/10.1016/..

13

Understanding Influence of Marketing Thought on Practice: a..:

Borah, Abhishek ; Wang, Xin ; Ryoo, Jun Hyun
Customer Needs and Solutions. 5 (2018) 3-4 - p. 146-161 , 2018

Link: https://doi.org/10.1007/..

14

Data privacy

, In: Journal of marketing / American Marketing Association

effects on customer and firm performance

Martin, Kelly D. ; Borah, Abhishek ; Palmatier, Robert W.. (2017) 1 - p. 36-58

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

15

Data Privacy: Effects on Customer and Firm Performance:

Martin, Kelly D. ; Borah, Abhishek ; Palmatier, Robert W.
Journal of Marketing. 81 (2017) 1 - p. 36-58 , 2017

Link: https://doi.org/10.1509/..