Bardakci, Ahmet
92  Ergebnisse:
Personensuche X
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9

How "ready" are customers for mass customisation? An explor..:

Bardakci, Ahmet ; Whitelock, Jeryl
European Journal of Marketing.  38 (2004)  11/12 - p. 1396-1416 , 2004
 
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10

Mass‐customisation in marketing: the consumer perspective:

Bardakci, Ahmet ; Whitelock, Jeryl
Journal of Consumer Marketing.  20 (2003)  5 - p. 463-479 , 2003
 
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