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How brands can make smarter decisions in mobile marketing

, In: Journal of advertising research / Advertising Research Foundation

strategies for improved media-mix effectiveness and questio...

Bakopoulos, Vassilis ; Baronello, John ; Briggs, Rex. (2017) 4 - p. 447-461

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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