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Batra, Rajeev
156  Ergebnisse:
Personensuche X
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1

How Perceived Brand Globalness Creates Brand Value: Looking..:

, In: Key Developments in International Marketing; JIBS Special Collections,
Steenkamp, Jan-Benedict E. M. ; Batra, Rajeev ; Alden, Dana L. - p. 219-232 , 2024
Link: https://doi.org/10.1007/..
 
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2

Reprint: How Perceived Brand Globalness Creates Brand Value:

, In: Key Developments in International Marketing; JIBS Special Collections,
Steenkamp, Jan-Benedict E. M. ; Batra, Rajeev ; Alden, Dana L. - p. 191-217 , 2024
Link: https://doi.org/10.1007/..
 
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3

Publisher Correction: Unpacking collective materialism: how..:

Batra, Rajeev ; Arunachalam, S. ; Wong, Nancy Y. C..
Journal of International Business Studies.  , 2024
Link: https://doi.org/10.1057/..
 
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4

Unpacking collective materialism: how values shape consumpt..:

Batra, Rajeev ; Arunachalam, S. ; Wong, Nancy Y. C..
Journal of International Business Studies.  55 (2023)  3 - p. 361-375 , 2023
Link: https://doi.org/10.1057/..
 
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5

Uncertainty Evokes Consumers' Preference for Brands Incongr..:

Ng, Sharon ; Faraji-Rad, Ali ; Batra, Rajeev
Journal of Marketing Research.  58 (2021)  2 - p. 400-415 , 2021
Link: https://doi.org/10.1177/..
 
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6

Comment on "Consumer cultural identity…": global citizenshi..:

Batra, Rajeev ; Wu, Yi
International Marketing Review.  36 (2019)  5 - p. 628-632 , 2019
Link: https://doi.org/10.1108/..
 
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7

Brand Coolness:

Warren, Caleb ; Batra, Rajeev ; Loureiro, Sandra Maria Correia.
Journal of Marketing.  83 (2019)  5 - p. 36-56 , 2019
Link: https://doi.org/10.1177/..
 
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8

Creating Brand Meaning: A Review and Research Agenda:

Batra, Rajeev
Journal of Consumer Psychology.  29 (2019)  3 - p. 535-546 , 2019
Link: https://doi.org/10.1002/..
 
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9

Brand Coolness:

Warren, Caleb ; Batra, Rajeev ; Loureiro, Sandra Maria Correia.
Journal of Marketing.  83 (2019)  5 - p. 36-56 , 2019
Link: https://www.jstor.org/st..
 
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10

Positioning Multicountry Brands: The Impact of Variation in..:

Batra, Rajeev ; Zhang, Y. Charles ; Aydinoğlu, Nilüfer Z..
Journal of Marketing Research.  54 (2017)  6 - p. 914-931 , 2017
Link: https://doi.org/10.1509/..
 
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11

Product Touch and Consumers' Online and Offline Buying: The..:

Liu, Wumei ; Batra, Rajeev ; Wang, Haizhogn
Journal of Retailing.  93 (2017)  3 - p. 369-381 , 2017
Link: https://doi.org/10.1016/..
 
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12

Positioning Multicountry Brands: The Impact of Variation in..:

BATRA, RAJEEV ; ZHANG, Y. CHARLES ; AYDINOǦLU, NILÜFER Z..
Journal of Marketing Research.  54 (2017)  6 - p. 914-931 , 2017
Link: https://www.jstor.org/st..
 
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13

Regulatory goals in a globalized world:

Ng, Sharon ; Batra, Rajeev
Journal of Consumer Psychology.  27 (2017)  2 - p. 270-277 , 2017
Link: https://www.jstor.org/st..
 
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14

Brand love: development and validation of a practical scale:

Bagozzi, Richard P. ; Batra, Rajeev ; Ahuvia, Aaron
Marketing Letters.  28 (2017)  1 - p. 1-14 , 2017
Link: http://www.jstor.org/sta..
 
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15

Regulatory goals in a globalized world:

Ng, Sharon ; Batra, Rajeev
Journal of Consumer Psychology.  27 (2016)  2 - p. 270-277 , 2016
Link: https://doi.org/10.1016/..
 
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