Becerra, Enrique P.
752  Ergebnisse:
Personensuche X
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5

Fear of Crime, Consumption, and Culture: An Abstract:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
 
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6

Shoppers' attachment with retail stores: Antecedents and im..:

Badrinarayanan, Vishag ; Becerra, Enrique P.
Journal of Retailing and Consumer Services.  50 (2019)  - p. 371-378 , 2019
 
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7

The effect of generational status in language-tailored poli..:

, In: Journal of advertising research / Advertising Research Foundation
Chapa, Sindy ; Becerra, Enrique P.. (2014)  3 - p. 356-366
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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9

International Marketing:

Becerra, Enrique P.
Counterpoints.  391 (2013)  - p. 211-220 , 2013
 
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12

The influence of ethnic identification in digital advertisi.. 

, In: Journal of advertising research / Advertising Research Foundation
how Hispanic Americans' response to pop-up, E-Mail, and ban... 
Becerra, Enrique P. ; Korgaonkar, Pradeep K.. (2010)  3 - p. 279-291
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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13

Transference and congruence effects on purchase intentions ..:

Badrinarayanan, Vishag ; Becerra, Enrique P. ; Kim, Chung-Hyun.
Journal of the Academy of Marketing Science.  40 (2010)  4 - p. 539-557 , 2010
 
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14

The influence of brand trust and brand identification on br..:

P. Becerra, Enrique ; Badrinarayanan, Vishag
Journal of Product & Brand Management.  22 (2013)  5/6 - p. 371-383 , 2013
 
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15

Contributors:

, In: Early Vascular Aging (EVA),
 
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