E-LIB Suche - Ergebnisse für: Becker, Maren

1

The managerial relevance of marketing science: Properties a..:

Schauerte, Nico ; Becker, Maren ; Imschloss, Monika..
International Journal of Research in Marketing. 40 (2023) 4 - p. 801-822 , 2023

Link: https://doi.org/10.1016/..

2

Consistency and commonality in advertising content: Helping..:

Becker, Maren ; Gijsenberg, Maarten J.
International Journal of Research in Marketing. 40 (2023) 1 - p. 128-145 , 2023

Link: https://doi.org/10.1016/..

3

Making new enemies: How suppliers' digital disintermediatio..:

Schauerte, Nico ; Schauerte, Ricarda ; Becker, Maren.
Journal of the Academy of Marketing Science. 52 (2023) 3 - p. 672-694 , 2023

Link: https://doi.org/10.1007/..

4

The Effect of Content on Zapping in TV Advertising:

Becker, Maren ; Scholdra, Thomas P. ; Berkmann, Manuel.
Journal of Marketing. 87 (2022) 2 - p. 275-297 , 2022

Link: https://doi.org/10.1177/..

5

Communicating Brands in Television Advertising:

Bruce, Norris I. ; Becker, Maren ; Reinartz, Werner
Journal of Marketing Research. 57 (2020) 2 - p. 236-256 , 2020

Link: https://www.jstor.org/st..

6

Communicating Brands in Television Advertising:

Bruce, Norris I. ; Becker, Maren ; Reinartz, Werner
Journal of Marketing Research. 57 (2020) 2 - p. 236-256 , 2020

Link: https://doi.org/10.1177/..

7

Does It Pay to Be Real? Understanding Authenticity in TV Ad..:

Becker, Maren ; Wiegand, Nico ; Reinartz, Werner J.
Journal of Marketing. 83 (2019) 1 - p. 24-50 , 2019

Link: https://www.jstor.org/st..

8

Does It Pay to Be Real? Understanding Authenticity in TV Ad..:

Becker, Maren ; Wiegand, Nico ; Reinartz, Werner J.
Journal of Marketing. 83 (2018) 1 - p. 24-50 , 2018

Link: https://doi.org/10.1177/..

9

Business, Government, and EU Accession: Strategic Partnersh..:

BECKER, MAREN
JCMS: Journal of Common Market Studies. 48 (2010) 3 - p. 761-761 , 2010

Link: https://doi.org/10.1111/..

10

Book Reviews:

Becker, Maren ; Haughton, Tim ; Ketola, Markus...
Perspectives on European Politics and Society. 10 (2009) 1 - p. 137-145 , 2009

Link: https://doi.org/10.1080/..

11

Globalisierung und Global Governance

UTB ; 2965, Politikwissenschaft;Grundzüge der Politikwissenschaft;utb-studi-e-book

Becker, Maren ; Schirm, Stefan A. - 1. Aufl. . , c 2007

Link: https://elibrary.utb.de/..

Exemplar: TB BHV: wir 60/25

12

Consistency and commonality in advertising content:Helping ..:

Becker, Maren ; Gijsenberg, Maarten J
https://research.rug.nl/en/publications/7ee7559d-1dd2-4bb5-9f34-0d0a6c507dd9. , 2023

Link: https://hdl.handle.net/1..

13

Serious Games und Gamification in der schulischen Bildung:

Becker, Wolfgang ; Metz, Maren - 1st ed. 2024. . , 2024

Link: https://doi.org/10.1007/..

14

Transformationen der Leistung in Schule und Bildungsmedien

Bildungsmedienforschung

Becker, Janina ; Tribukait, Maren ; Weich, Andreas , 2024

Link: https://d-nb.info/129380..

15

Fluoxetine and Sertraline Potently Neutralize the Replicati..:

Thümmler, Laura ; Beckmann, Nadine ; Sehl, Carolin...
Viruses. 16 (2024) 4 - p. 545 , 2024

Link: https://doi.org/10.3390/..