E-LIB Suche - Ergebnisse für: Bei, Lien-Ti

1

Balanced or imbalanced, that is the question: The effect of..:

Chang, Chia-Yang ; Lou, Yung-Chien ; Bei, Lien-Ti
Journal of Engineering and Technology Management. 72 (2024) - p. 101817 , 2024

Link: https://doi.org/10.1016/..

2

The effects of logo frame design on brand extensions:

Chen, Yu-Shan Athena ; Bei, Lien-Ti
Journal of Product & Brand Management. 29 (2019) 1 - p. 97-113 , 2019

Link: https://doi.org/10.1108/..

3

Free the brand: How a logo frame influences the potentialit..:

Chen, Yu-Shan Athena ; Bei, Lien-Ti
Journal of Brand Management. 26 (2018) 4 - p. 349-364 , 2018

Link: https://doi.org/10.1057/..

4

Reviewing Regulatory Focus Based on Four Regulatory Forms:

Chen, Yu-Shan Athena ; Bei, Lien-Ti
Review of General Psychology. 21 (2017) 4 - p. 354-371 , 2017

Link: https://doi.org/10.1037/..

5

The effects of hedonic and utilitarian bidding values on e-..:

Bei, Lien-Ti ; Chen, Ming-Yi
Electronic Commerce Research. 15 (2015) 4 - p. 483-507 , 2015

Link: https://doi.org/10.1007/..

6

Position matters when we stand together: a linguistic persp..:

Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-Ti.
Journal of the Academy of Marketing Science. 42 (2014) 6 - p. 680-701 , 2014

Link: https://doi.org/10.1007/..

7

ConvenienceProbe: A Phone-Based System for Retail Trade-Are..:

You, Chuang-Wen ; Kao, Hsin-Liu Cindy ; Ho, Bo-Jhang...
IEEE Pervasive Computing. 13 (2014) 1 - p. 64-71 , 2014

Link: https://doi.org/10.1109/..

8

Brand power index – using principal component analysis:

Bei, Lien-Ti ; Cheng, Tsung-Chi
Applied Economics. 45 (2013) 20 - p. 2954-2960 , 2013

Link: https://doi.org/10.1080/..

9

Positioning brand extensions in comparative advertising: An..:

Bei, Lien-Ti ; Chu, Chia-Hsien ; Shen, Yung-Cheng
Journal of Marketing Communications. 17 (2011) 4 - p. 229-244 , 2011

Link: https://doi.org/10.1080/..

10

Consumer evaluations of brand extension: The roles of case-..:

Shen, Yung-Cheng ; Bei, Lien-ti ; Chu, Chia-Hsien
Psychology & Marketing. 28 (2010) 1 - p. 91-113 , 2010

Link: https://doi.org/10.1002/..

11

Convenience probe : a participatory sensing tool to coll..:

, In: Proceedings of the 12th ACM international conference adjunct papers on Ubiquitous computing - Adjunct,

You, Chuang-Wen ; Wei, Chih-Chiang ; Chen, Yu-Han... - p. 441-442 , 2010

Link: https://dl.acm.org/doi/1..

12

Building marketing strategies for state-owned enterprises a..:

Bei, Lien-Ti ; Shang, Cian-Fong
Journal of Retailing and Consumer Services. 13 (2006) 1 - p. 1-13 , 2006

Link: https://doi.org/10.1016/..

13

Consumers' Online Information Search Behavior and the Pheno..:

Bei, Lien-Ti ; Chen, Etta Y.I. ; Widdows, Richard
Early Childhood Education Journal. 25 (2004) 4 - p. 449-467 , 2004

Link: https://doi.org/10.1007/..

14

Consumers' Online Information Search for a New Restaurant f..:

Bei, Lien-Ti ; Chen, Etta Y. I. ; Rha, Jong-Youn.
Journal of Foodservice Business Research. 6 (2003) 3 - p. 15-36 , 2003

Link: https://doi.org/10.1300/..

15

Product Knowledge and Product Involvement as Moderators of ..:

BEI, LIEN-TI ; WIDDOWS, RICHARD
The Journal of Consumer Affairs. 33 (1999) 1 - p. 165-186 , 1999

Link: https://www.jstor.org/st..