E-LIB Suche - Ergebnisse für: Bellman, Steven

1

Synced ads: effects of mobile ad size and timing:

Brechman, Jean M. ; Varan, Duane ; Wooley, Brooke.
Frontiers in Communication. 9 (2024) - p. , 2024

Link: https://doi.org/10.3389/..

2

Product Placement and Integrated Marketing Communications E..:

Corkindale, David ; Neale, Michael ; Bellman, Steven
Journal of Advertising. 52 (2021) 1 - p. 75-93 , 2021

Link: https://doi.org/10.1080/..

3

Can muted video advertising be as effective as video advert..:

Bellman, Steven ; Arismendez, Shruthi ; Varan, Duane
SN Business & Economics. 1 (2021) 1 - p. , 2021

Link: https://doi.org/10.1007/..

4

Factors related to recycling plastic packaging in Finland's..:

Reijonen, Helen ; Bellman, Steven ; Murphy, Jamie.
Waste Management. 131 (2021) - p. 88-97 , 2021

Link: https://doi.org/10.1016/..

5

A dual‐process model of how incorporating audio‐visual sens..:

Simmonds, Lucy ; Bogomolova, Svetlana ; Kennedy, Rachel..
Psychology & Marketing. 37 (2020) 8 - p. 1057-1067 , 2020

Link: https://doi.org/10.1002/..

6

Moderating effects of prior brand usage on visual attention..:

Simmonds, Lucy ; Bellman, Steven ; Kennedy, Rachel..
Journal of Business Research. 111 (2020) - p. 241-248 , 2020

Link: https://doi.org/10.1016/..

7

The effectiveness of various video ad-choice formats:

Bellman, Steven ; Potter, Robert F. ; Robinson, Jennifer A..
Journal of Marketing Communications. 27 (2020) 6 - p. 631-650 , 2020

Link: https://doi.org/10.1080/..

8

Net audiences: a comparison of the Sainsbury Normal Method ..:

Anesbury, Zachary William ; Driesener, Carl Barrie ; Page, Bill..
Journal of Marketing Management. 36 (2020) 15-16 - p. 1591-1610 , 2020

Link: https://doi.org/10.1080/..

9

Viewing time as a cross-media metric: Comparing viewing tim..:

Bellman, Steven ; Beal, Virginia ; Wooley, Brooke.
Journal of Business Research. 120 (2020) - p. 103-113 , 2020

Link: https://doi.org/10.1016/..

10

How TV sponsorship can help television spot advertising:

Bellman, Steven ; Murphy, Jamie ; Arismendez, Shruthi Vale.
European Journal of Marketing. 53 (2019) 1 - p. 121-136 , 2019

Link: https://doi.org/10.1108/..

11

Brand safety: the effects of controversial video content on..:

Bellman, Steven ; Abdelmoety, Ziad H.S. ; Murphy, Jamie..
Heliyon. 4 (2018) 12 - p. e01041 , 2018

Link: https://doi.org/10.1016/..

12

Psychological targeting:

Sharp, Byron ; Danenberg, Nick ; Bellman, Steven
Proceedings of the National Academy of Sciences of the United States of America. 115 (2018) 34 - p. E7890 ff. , 2018

Link: https://www.jstor.org/st..

13

Psychological targeting:

Sharp, Byron ; Danenberg, Nick ; Bellman, Steven
Proceedings of the National Academy of Sciences. 115 (2018) 34 - p. , 2018

Link: https://doi.org/10.1073/..

14

Feedback, task performance, and interface preferences:

Bellman, Steven ; Murray, Kyle B.
European Journal of Information Systems. 27 (2018) 6 - p. 654-669 , 2018

Link: https://doi.org/10.1080/..

15

How Chipotle used unbranded content to increase purchase in..:

Bellman, Steven ; Rask, Amy ; Varan, Duane
Journal of Marketing Communications. 25 (2017) 7 - p. 763-782 , 2017

Link: https://doi.org/10.1080/..