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Bendle, Neil
54  Ergebnisse:
Personensuche X
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1

From landslide to mudslide: The strategic marketing mistake..:

Lees-Marshment, Jennifer ; Bendle, Neil ; van der Linden, Clifton
International Journal of Market Research.  , 2024
Link: https://doi.org/10.1177/..
 
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2

Beyond text: Marketing strategy in a world turned upside do..:

Wang, Xin ; Bendle, Neil ; Pan, Yinjie
Journal of the Academy of Marketing Science.  52 (2024)  4 - p. 939-954 , 2024
Link: https://doi.org/10.1007/..
 
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3

Politics and Better Business:

Bendle, Neil
Journal of Sustainable Marketing.  , 2023
Link: https://doi.org/10.51300..
 
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4

The VARIED Tasks of the Customer Asset:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 19-24 , 2023
Link: https://doi.org/10.1007/..
 
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5

Introduction: What Is the Value of Your Customers?:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 1-17 , 2023
Link: https://doi.org/10.1007/..
 
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6

Applying the Customer Asset:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 89-134 , 2023
Link: https://doi.org/10.1007/..
 
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7

Who Is the Customer Asset Approach For?:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 79-87 , 2023
Link: https://doi.org/10.1007/..
 
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8

Conclusion:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 141-143 , 2023
Link: https://doi.org/10.1007/..
 
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9

The Customer Asset: Understanding and Managing its Value 

Palgrave Studies in Marketing, Organizations and Society
Bendle, Neil ; Wang, Shane - 1st ed. 2023 . , 2023
Link: https://doi.org/10.1007/..
 
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10

Communication About the Customer Asset:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 135-140 , 2023
Link: https://doi.org/10.1007/..
 
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11

The Customer Asset Approach:

, In: Palgrave Studies in Marketing, Organizations and Society; The Customer Asset,
Bendle, Neil ; Wang, Shane - p. 25-77 , 2023
Link: https://doi.org/10.1007/..
 
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12

The role of machine learning analytics and metrics in retai..:

Wang, Xin (Shane) ; Ryoo, Jun Hyun (Joseph) ; Bendle, Neil.
Journal of Retailing.  97 (2021)  4 - p. 658-675 , 2021
Link: https://doi.org/10.1016/..
 
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13

The 2020 Campaign: Candidates in a New World:

, In: Political Marketing in the 2020 U.S. Presidential Election,
Bendle, Neil ; Papatla, Purushottam - p. 41-63 , 2021
Link: https://doi.org/10.1007/..
 
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14

Audio Mining: The Role of Vocal Tone in Persuasion:

Wang, Xin (Shane) ; Lu, Shijie ; Li, X I...
Journal of Consumer Research.  48 (2021)  2 - p. 189-211 , 2021
Link: https://doi.org/10.1093/..
 
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15

A Social Commons Ethos in Public Policy-Making:

Lees-Marshment, Jennifer ; Huff, Aimee Dinnin ; Bendle, Neil
Journal of Business Ethics.  166 (2020)  4 - p. 761-778 , 2020
Link: https://doi.org/10.1007/..
 
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