Benmamoun, Mamoun
22  Ergebnisse:
Personensuche X
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4

How advertisers can target Arab e-consumers more effectivel 

, In: Journal of advertising research / Advertising Research Foundation
a framework for localizing digital advertising and marketin... 
Benmamoun, Mamoun ; Sobh, Rana ; Singh, Nitish. (2019)  2 - p. 171-184
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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5

Affect as a driver to religious-based consumer boycotts: Ev..:

Kalliny, Morris ; Minton, Elizabeth A. ; Benmamoun, Mamoun
International Journal of Consumer Studies.  42 (2018)  6 - p. 840-853 , 2018
 
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6

The impact of manager's animosity and ethnocentrism on mult..:

Benmamoun, Mamoun ; Kalliny, Morris ; Chun, Wootae.
Thunderbird International Business Review.  61 (2018)  2 - p. 413-423 , 2018
 
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9

Gulf Arab E‐Business Environment: Localization Strategy Ins..:

Benmamoun, Mamoun ; Sobh, Rana ; Singh, Nitish.
Thunderbird International Business Review.  58 (2015)  5 - p. 439-452 , 2015
 
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11

Localizing to Arabic consumers: Insights from print adverti..:

Sobh, Rana ; Singh, Nitish ; Chun, Wootae.
Journal of Marketing Communications.  24 (2015)  2 - p. 190-211 , 2015
 
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12

Arab and Middle Eastern business research: a review of the ..:

Kalliny, Morris ; Benmamoun, Mamoun
The Multinational Business Review.  22 (2014)  4 - p. 442-459 , 2014
 
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14

FDI Inflow and Human Development: Analysis of FDI's Impact ..:

Lehnert, Kevin ; Benmamoun, Mamoun ; Zhao, Hongxin
Thunderbird International Business Review.  55 (2013)  3 - p. 285-298 , 2013
 
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15

The Role of Web 2.0 in the Arab Spring:

, In: Cases on Web 2.0 in Developing Countries,
 
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