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Bharadwaj, Sundar
78  Ergebnisse:
Personensuche X
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1

Enhancing Solution Effectiveness: The Role of Customer Adap..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Kramer, Victoria ; Krafft, Manfred ; Bharadwaj, Sundar. - p. 285-286 , 2023
Link: https://doi.org/10.1007/..
 
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2

Despite Efficiencies, Mergers and Acquisitions Reduce Firm ..:

Umashankar, Nita ; Bahadir, S. Cem ; Bharadwaj, Sundar
Journal of Marketing.  86 (2021)  2 - p. 66-86 , 2021
Link: https://doi.org/10.1177/..
 
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3

Strategic marketing and strategic management 

, In: Legends in strategic marketing: Rajan Varadarajan / series edited by Jagdish N. Sheth, Ph.D
Volume 1,
Legends in strategic marketing ; 1
Varadarajan, Rajan ; Bharadwaj, Sundar ; Sheth, Jagdish N. , 2018
Exemplar:  BB WiWi: 11a bwl 419 s/891-1
 
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4

Geschäfte mit gutem Gewissen:

, In: Harvard-Business-Manager
Rodríguez-Vilá, Omar ; Bharadwaj, Sundar. (2018)  2 - p. 66-75
Exemplare: Zentrale; TB BHV; TB Wirtschaft;
 
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5

Bill It, Kill It, or Keep It Free?:

Ulaga, Wolfgang ; Michel, Stefan ; Hinterhuber, Andreas... - 1st edition . , 2018
Link: https://learning.oreilly..
 
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6

Developing new marketing strategy theory: addressing the li..:

Bharadwaj, Sundar
AMS Review.  5 (2015)  3-4 - p. 98-102 , 2015
Link: https://doi.org/10.1007/..
 
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7

Business-to-Business Buying: Challenges and Opportunities:

Grewal, Rajdeep ; Lilien, Gary L. ; Bharadwaj, Sundar...
Customer Needs and Solutions.  2 (2015)  3 - p. 193-208 , 2015
Link: https://doi.org/10.1007/..
 
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8

Prerelease Buzz Evolution Patterns and New Product Performa..:

Xiong, Guiyang ; Bharadwaj, Sundar
Marketing Science.  33 (2014)  3 - p. 401-421 , 2014
Link: http://www.jstor.org/sta..
 
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9

Prerelease Buzz Evolution Patterns and New Product Performa..:

Xiong, Guiyang ; Bharadwaj, Sundar
Marketing Science.  33 (2014)  3 - p. 401-421 , 2014
Link: https://doi.org/10.1287/..
 
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10

Walking a tightrope: the joint impact of customer and withi..:

Sleep, Stefan ; Bharadwaj, Sundar ; Lam, Son K.
Journal of the Academy of Marketing Science.  43 (2014)  4 - p. 472-489 , 2014
Link: https://doi.org/10.1007/..
 
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11

Asymmetric roles of advertising and marketing capability in.. 

, In: Journal of marketing research / American Marketing Association
turning bad into good and good into great 
Xiong, Guiyang ; Bharadwaj, Sundar. (2013)  6 - p. 706-724
Exemplare:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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12

Asymmetric Roles of Advertising and Marketing Capability in..:

XIONG, GUIYANG ; BHARADWAJ, SUNDAR
Journal of Marketing Research.  50 (2013)  6 - p. 706-724 , 2013
Link: https://www.jstor.org/st..
 
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13

Asymmetric Roles of Advertising and Marketing Capability in..:

Xiong, Guiyang ; Bharadwaj, Sundar
Journal of Marketing Research.  50 (2013)  6 - p. 706-724 , 2013
Link: https://doi.org/10.1509/..
 
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14

Complementary Drivers of New Product Development Performanc..:

Bendoly, Elliot ; Bharadwaj, Anandhi ; Bharadwaj, Sundar
Production and Operations Management.  21 (2012)  4 - p. 653-667 , 2012
Link: https://doi.org/10.1111/..
 
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15

Social capital of young technology firms and their IPO valu.. 

, In: Journal of marketing / American Marketing Association
the complementary role of relevant absorptive capacity 
Xiong, Guiyang ; Bharadwaj, Sundar. (2011)  6 - p. 87-104
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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