E-LIB Suche - Ergebnisse für: Bruce, Norris I.

1

Communicating Brands in Television Advertising:

Bruce, Norris I. ; Becker, Maren ; Reinartz, Werner
Journal of Marketing Research. 57 (2020) 2 - p. 236-256 , 2020

Link: https://doi.org/10.1177/..

2

Communicating Brands in Television Advertising:

Bruce, Norris I. ; Becker, Maren ; Reinartz, Werner
Journal of Marketing Research. 57 (2020) 2 - p. 236-256 , 2020

Link: https://www.jstor.org/st..

3

Discovering heterogeneous consumer journeys in online platf..:

Kim, Ho ; Jiang, Juncai ; Bruce, Norris I.
Journal of the Academy of Marketing Science. 49 (2020) 2 - p. 374-396 , 2020

Link: https://doi.org/10.1007/..

4

Bayesian Nonparametric Dynamic Methods: Applications to Lin..:

Bruce, Norris I.
Journal of Marketing Research. 56 (2019) 2 - p. 211-229 , 2019

Link: https://www.jstor.org/st..

5

Bayesian Nonparametric Dynamic Methods: Applications to Lin..:

Bruce, Norris I.
Journal of Marketing Research. 56 (2019) 2 - p. 211-229 , 2019

Link: https://doi.org/10.1177/..

6

Should sequels differ from original movies in pre-launch ad..:

Kim, Ho ; Bruce, Norris I.
International Journal of Research in Marketing. 35 (2018) 1 - p. 116-143 , 2018

Link: https://doi.org/10.1016/..

7

A dynamic model for digital advertising

, In: Journal of marketing research / American Marketing Association

the effects of creative format, message content, and target...

Bruce, Norris I. ; Murthi, B. P. S. ; Rao, Ram C.. (2017) 2 - p. 202-218

Exemplare: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

8

A Dynamic Model for Digital Advertising: The Effects of Cre..:

BRUCE, NORRIS I. ; MURTHI, B.P.S. ; RAO, RAM C.
Journal of Marketing Research. 54 (2017) 2 - p. 202-218 , 2017

Link: https://www.jstor.org/st..

9

A Dynamic Model for Digital Advertising: The Effects of Cre..:

Bruce, Norris I. ; Murthi, B.P.S. ; Rao, Ram C.
Journal of Marketing Research. 54 (2017) 2 - p. 202-218 , 2017

Link: https://doi.org/10.1509/..

10

Effective Display Advertising: Improving Engagement with Su..:

Bruce, Norris I.
GfK Marketing Intelligence Review. 9 (2017) 1 - p. 53-56 , 2017

Link: https://doi.org/10.1515/..

11

Discovering how advertising grows sales and builds brands:

, In: Journal of marketing research / American Marketing Association

Bruce, Norris I. ; Naik, Prasad A.. (2012) 6 - p. 793-806

Exemplare: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

12

Dynamic effectiveness of advertising and word of mouth in s..:

, In: Journal of marketing research / American Marketing Association

Bruce, Norris I. ; Kolsarici, Ceren. (2012) 4 - p. 469-486

Exemplare: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

13

Dynamic Effectiveness of Advertising and Word of Mouth in S..:

Bruce, Norris I. ; Foutz, Natasha Zhang ; Kolsarici, Ceren
Journal of Marketing Research. 49 (2012) 4 - p. 469-486 , 2012

Link: https://doi.org/10.1509/..

14

Discovering How Advertising Grows Sales and Builds Brands:

BRUCE, NORRIS I. ; PETERS, KAY ; NAIK, PRASAD A.
Journal of Marketing Research. 49 (2012) 6 - p. 793-806 , 2012

Link: https://www.jstor.org/st..

15

Discovering how Advertising Grows Sales and Builds Brands:

Bruce, Norris I. ; Peters, Kay ; Naik, Prasad A.
Journal of Marketing Research. 49 (2012) 6 - p. 793-806 , 2012

Link: https://doi.org/10.1509/..