E-LIB Suche - Ergebnisse für: Bucklin, Randolph E.

1

Marketing Analysis in Class Certification:

, In: The Cambridge Handbook of Marketing and the Law,

Bucklin, Randolph E. ; Simon, Peter - p. 250-269 , 2023

Link: https://doi.org/10.1017/..

2

Marketing Models for Internet Advertising:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,

Bucklin, Randolph E. ; Hoban, Paul R. - p. 431-462 , 2017

Link: https://doi.org/10.1007/..

3

An introduction to the special issue:

Bucklin, Randolph E.
Journal of Retailing. 91 (2015) 4 - p. 543-545 , 2015

Link: https://doi.org/10.1016/..

4

Effects of Internet Display Advertising in the Purchase Fun..:

HOBAN, PAUL R. ; BUCKLIN, RANDOLPH E.
Journal of Marketing Research. 52 (2015) 3 - p. 375-393 , 2015

Link: https://www.jstor.org/st..

5

Effects of Internet Display Advertising in the Purchase Fun..:

Hoban, Paul R. ; Bucklin, Randolph E.
Journal of Marketing Research. 52 (2015) 3 - p. 375-393 , 2015

Link: https://doi.org/10.1509/..

6

Modeling coexisting business scenarios with time-series pan..:

Sismeiro, Catarina ; Mizik, Natalie ; Bucklin, Randolph E.
International Journal of Research in Marketing. 29 (2012) 2 - p. 134-147 , 2012

Link: https://doi.org/10.1016/..

7

A Latent Instrumental Variables Approach to Modeling Keywor..:

RUTZ, OLIVER J. ; BUCKLIN, RANDOLPH E. ; SONNIER, GARRETT P.
Journal of Marketing Research. 49 (2012) 3 - p. 306-319 , 2012

Link: https://www.jstor.org/st..

8

A Latent Instrumental Variables Approach to Modeling Keywor..:

Rutz, Oliver J. ; Bucklin, Randolph E. ; Sonnier, Garrett P.
Journal of Marketing Research. 49 (2012) 3 - p. 306-319 , 2012

Link: https://doi.org/10.1509/..

9

From Generic to Branded: A Model of Spillover in Paid Searc..:

Rutz, Oliver J. ; Bucklin, Randolph E.
Journal of Marketing Research. 48 (2011) 1 - p. 87-102 , 2011

Link: https://doi.org/10.1509/..

10

From Generic to Branded: A Model of Spillover in Paid Searc..:

RUTZ, OLIVER J. ; BUCKLIN, RANDOLPH E.
Journal of Marketing Research. 48 (2011) 1 - p. 87-102 , 2011

Link: https://www.jstor.org/st..

11

Modeling Indirect Effects of Paid Search Advertising: Which..:

Rutz, Oliver J. ; Trusov, Michael ; Bucklin, Randolph E.
Marketing Science. 30 (2011) 4 - p. 646-665 , 2011

Link: https://www.jstor.org/st..

12

Does banner advertising affect browsing for brands? clickst..:

Rutz, Oliver J. ; Bucklin, Randolph E.
Quantitative Marketing and Economics. 10 (2011) 2 - p. 231-257 , 2011

Link: https://doi.org/10.1007/..

13

Do you Want to Be my "friend"? MONETARY VALUE OF WORD-OF-MO..:

Trusov, Michael ; Bucklin, Randolph E. ; Pauwels, Koen
GfK Marketing Intelligence Review. 2 (2010) 1 - p. 26-33 , 2010

Link: https://doi.org/10.2478/..

14

Determining Influential Users in Internet Social Networks:

TRUSOV, MICHAEL ; BODAPATI, ANAND V. ; BUCKLIN, RANDOLPH E.
Journal of Marketing Research. 47 (2010) 4 - p. 643-658 , 2010

Link: https://www.jstor.org/st..

15

Determining Influential Users in Internet Social Networks:

Trusov, Michael ; Bodapati, Anand V. ; Bucklin, Randolph E.
Journal of Marketing Research. 47 (2010) 4 - p. 643-658 , 2010

Link: https://doi.org/10.1509/..