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X
Burghausen, Mario
21  Ergebnisse:
Personensuche X
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1

Corporate brand:

, In: Elgar Encyclopedia of Corporate Communication,
Burghausen, Mario - p. 120-130 , 2024
Link: https://doi.org/10.4337/..
 
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2

Corporate heritage:

, In: Elgar Encyclopedia of Corporate Communication,
Burghausen, Mario - p. 89-96 , 2024
Link: https://doi.org/10.4337/..
 
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3

Corporate identity:

, In: Elgar Encyclopedia of Corporate Communication,
Burghausen, Mario - p. 74-82 , 2024
Link: https://doi.org/10.4337/..
 
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4

The presence of the omni-temporal: theoretical foundations ..:

Burghausen, Mario
Journal of Brand Management.  30 (2023)  2 - p. 129-143 , 2023
Link: https://doi.org/10.1057/..
 
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5

Brand management and sustainability: exploring potential fo..:

Golob, Urša ; Burghausen, Mario ; Kernstock, Joachim.
Journal of Brand Management.  29 (2022)  6 - p. 513-519 , 2022
Link: https://doi.org/10.1057/..
 
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6

Special Session: The (Co-)creation of Brand Heritage: An Ab..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Pecot, Fabien ; Burghausen, Mario ; Butcher, Joshua.. - p. 53-54 , 2020
Link: https://doi.org/10.1007/..
 
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7

Marketing, the past and corporate heritage:

Balmer, John M. T. ; Burghausen, Mario
Marketing Theory.  19 (2018)  2 - p. 217-227 , 2018
Link: https://doi.org/10.1177/..
 
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8

Heritage branding orientation 

, In: The journal of brand management
the case of Ach. Brito and the dynamics between corporate a... 
Santos, Fernado Pinto ; Burghausen, Mario ; Balmer, John M. T.. (2016)  1 - p. 67-88
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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9

Heritage branding orientation: The case of Ach. Brito and t..:

Santos, Fernando Pinto ; Burghausen, Mario ; Balmer, John M T
Journal of Brand Management.  23 (2016)  1 - p. 67-88 , 2016
Link: https://doi.org/10.1057/..
 
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10

Explicating corporate heritage, corporate heritage brands a..:

, In: The journal of brand management
Balmer, John M. T. ; Burghausen, Mario. (2015)  5 - p. 364-384
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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11

Introducing organisational heritage 

, In: The journal of brand management
linking corporate heritage, organisational identity and org... 
Balmer, John M. T. ; Burghausen, Mario. (2015)  5 - p. 385-411
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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12

Introducing organisational heritage: Linking corporate heri..:

Balmer, John M T ; Burghausen, Mario
Journal of Brand Management.  22 (2015)  5 - p. 385-411 , 2015
Link: https://doi.org/10.1057/..
 
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13

Guest Editorial:

Balmer, John M T ; Burghausen, Mario
Journal of Brand Management.  22 (2015)  5 - p. 361-363 , 2015
Link: https://doi.org/10.1057/..
 
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14

Corporate heritage identity stewardship: a corporate market..:

Burghausen, Mario ; Balmer, John M.T.
European Journal of Marketing.  49 (2015)  1/2 - p. 22-61 , 2015
Link: https://doi.org/10.1108/..
 
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15

Explicating corporate heritage, corporate heritage brands a..:

Balmer, John M T ; Burghausen, Mario
Journal of Brand Management.  22 (2015)  5 - p. 364-384 , 2015
Link: https://doi.org/10.1057/..
 
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