E-LIB Suche - Ergebnisse für: Burke, Raymond R.

1

Understanding Lateral and Vertical Biases in Consumer Atten..:

Chen, Ming ; Burke, Raymond R. ; Hui, Sam K..
Journal of Marketing Research. 58 (2021) 6 - p. 1120-1141 , 2021

2

Modeling the effects of dynamic group influence on shopper ..:

Zhang, Xiaoling ; Li, Shibo ; Burke, Raymond R.
Journal of the Academy of Marketing Science. 46 (2018) 6 - p. 1089-1107 , 2018

Link: https://doi.org/10.1007/..

3

An Examination of Social Influence on Shopper Behavior Usin..:

Zhang, Xiaoling ; Li, Shibo ; Burke, Raymond R..
Journal of Marketing. 78 (2014) 5 - p. 24-41 , 2014

Link: https://doi.org/10.1509/..

4

An Examination of Social Influence on Shopper Behavior Usin..:

Zhang, Xiaoling ; Li, Shibo ; Burke, Raymond R..
Journal of Marketing. 78 (2014) 5 - p. 24-41 , 2014

Link: https://www.jstor.org/st..

5

Consumer choice of retail shopping aids:

Chang, Chiu-chi Angela ; Burke, Raymond R.
Journal of Retailing and Consumer Services. 14 (2007) 5 - p. 339-346 , 2007

Link: https://doi.org/10.1016/..

6

Packaging communication: attentional effects of product ima..:

Underwood, Robert L. ; Klein, Noreen M. ; Burke, Raymond R.
Journal of Product & Brand Management. 10 (2001) 7 - p. 403-422 , 2001

Link: https://doi.org/10.1108/..

7

Expectation Processes in Satisfaction Formation: A Field St..:

Oliver, Richard L. ; Burke, Raymond R.
Journal of Service Research. 1 (1999) 3 - p. 196-214 , 1999

Link: https://doi.org/10.1177/..

8

Brand equity and the extendibility of brand names:

Rangaswamy, Arvind ; Burke, Raymond R. ; Oliva, Terence A.
International Journal of Research in Marketing. 10 (1993) 1 - p. 61-75 , 1993

Link: https://doi.org/10.1016/..

9

Comparing Dynamic Consumer Choice in Real and Computer-Simu..:

Burke, Raymond R. ; Harlam, Bari A. ; Kahn, Barbara E..
Journal of Consumer Research. 19 (1992) 1 - p. 71 , 1992

Link: https://doi.org/10.1086/..

10

Comparing Dynamic Consumer Choice in Real and Computer-Simu..:

Burke, Raymond R. ; Harlam, Bari A. ; Kahn, Barbara E..
Journal of Consumer Research. 19 (1992) 1 - p. 71-82 , 1992

Link: https://www.jstor.org/st..

11

Reasoning with empirical marketing knowledge:

Burke, Raymond R.
International Journal of Research in Marketing. 8 (1991) 1 - p. 75-90 , 1991

Link: https://doi.org/10.1016/..

12

A Knowledge-Based System for Advertising Design:

Burke, Raymond R. ; Rangaswamy, Arvind ; Wind, Jerry.
Marketing Science. 9 (1990) 3 - p. 212-229 , 1990

Link: https://www.jstor.org/st..

13

A nonspatial methodology for the analysis of two-way proxim..:

DeSarbo, Wayne S. ; Manrai, Ajay K. ; Burke, Raymond R.
Psychometrika. 55 (1990) 2 - p. 229-253 , 1990

Link: https://doi.org/10.1007/..

14

Developing Marketing Expert Systems: An Application to Inte..:

Rangaswamy, Arvind ; Eliashberg, Jehoshua ; Burke, Raymond R..
Journal of Marketing. 53 (1989) 4 - p. 24-39 , 1989

Link: https://www.jstor.org/st..

15

Deception by Implication: An Experimental Investigation:

Burke, Raymond R. ; DeSarbo, Wayne S. ; Oliver, Richard L..
Journal of Consumer Research. 14 (1988) 4 - p. 483-494 , 1988

Link: https://www.jstor.org/st..