E-LIB Suche - Ergebnisse für: Burman, Bidisha

1

Can a price discount Backfire? effects of the juxtaposition..:

Burman, Bidisha ; Verma, Swati ; Guha, Abhijit..
Journal of Business Research. 172 (2024) - p. 114430 , 2024

2

The Time is Now! Capturing the Momentum of Consumers' Attit..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Burman, Bidisha ; Ruvalcaba, Cecilia - p. 327-328 , 2023

Link: https://doi.org/10.1007/..

3

Gifts Are Sacred Until the Deal Strikes: An Abstract:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Burman, Bidisha ; Albinsson, Pia A. ; Schindler, Robert M. - p. 391-392 , 2022

Link: https://doi.org/10.1007/..

4

Consumer Responsiveness to Covid-19 Related Cues in Adverti..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Burman, Bidisha ; Matthews, Sacha Joseph - p. 217-217 , 2022

Link: https://doi.org/10.1007/..

5

Gifting Practices: Is it Really the Thought that Counts? An..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Albinsson, Pia A. ; Burman, Bidisha - p. 239-240 , 2020

Link: https://doi.org/10.1007/..

6

INTEGRATING AND ASSESSING STUDENT PERCEIVED SUSTAINABILITY ..:

Albinsson, Pia A. ; Burman, Bidisha ; Shows, G. David.
Marketing Education Review. 30 (2020) 3 - p. 159-176 , 2020

Link: https://doi.org/10.1080/..

7

Collaborative Consumption Usage in the US and India: An Exp..:

Albinsson, Pia A. ; Perera, B. Yasanthi ; Nafees, Lubna.
Journal of Marketing Theory and Practice. 27 (2019) 4 - p. 390-412 , 2019

Link: https://doi.org/10.1080/..

8

The Impact of Price Level and Appeal Type in Hotel Advertis..:

Burman, Bidisha ; Albinsson, Pia A. ; Hyatt, Eva.
Services Marketing Quarterly. 38 (2017) 1 - p. 46-56 , 2017

Link: https://doi.org/10.1080/..

9

One Night or Many? Effects of Amenity Charge Transparency o..:

Burman, Bidisha ; Albinsson, Pia A. ; Hyatt, Eva
Journal of Hospitality Marketing & Management. 25 (2016) 8 - p. 1010-1033 , 2016

Link: https://doi.org/10.1080/..

10

Making probability judgments of future product failures: Th..:

Biswas, Dipayan ; Keller, L. Robin ; Burman, Bidisha
Journal of Consumer Psychology. 22 (2012) 2 - p. 237-248 , 2012

Link: https://www.jstor.org/st..

11

Making probability judgments of future product failures: Th..:

Biswas, Dipayan ; Keller, L. Robin ; Burman, Bidisha
Journal of Consumer Psychology. 22 (2011) 2 - p. 237-248 , 2011

Link: https://doi.org/10.1016/..

12

The effects of product digitalization and price dispersion ..:

Biswas, Dipayan ; Burman, Bidisha ; Maxwell, Sarah
Journal of Product & Brand Management. 18 (2009) 7 - p. 477-486 , 2009

Link: https://doi.org/10.1108/..

13

Partitioned pricing: Can we always divide and prosper?:

Burman, Bidisha ; Biswas, Abhijit
Journal of Retailing. 83 (2007) 4 - p. 423-436 , 2007

Link: https://doi.org/10.1016/..

14

Reference prices in retail advertisements: moderating effec..:

Burman, Bidisha ; Biswas, Abhijit
Journal of Product & Brand Management. 13 (2004) 6 - p. 379-389 , 2004

Link: https://doi.org/10.1108/..

15

Making probability judgments of future product failures: Th..:

Dipayan, Biswas ; Biswas, Dipayan ; Keller, L. Robin.
Journal of Consumer Psychology. , 2011

Link: http://ufdc.ufl.edu/LS00..