E-LIB Suche - Ergebnisse für: Buzeta, Cristian

1

The role of well‐being in consumer's responses to personali..:

De Keyzer, Freya ; Buzeta, Cristian ; Lopes, Ana Isabel
Psychology & Marketing. 41 (2024) 6 - p. 1206-1222 , 2024

2

Branded content and motivations for social media use as dri..:

Buzeta, Cristian ; De Keyzer, Freya ; Dens, Nathalie.
International Journal of Advertising. 43 (2023) 4 - p. 637-671 , 2023

Link: https://doi.org/10.1080/..

3

This embodied conversational agent looks very human and as ..:

David-Ignatieff, Arabelle ; Buzeta, Cristian ; De Pelsmacker, Patrick.
Journal of Marketing Communications. , 2023

Link: https://doi.org/10.1080/..

4

Sales Promotion Posts Across Different Social Media: A Text..:

, In: European Advertising Academy; Advances in Advertising Research (Vol. XII),

Buzeta, Cristian ; De Pelsmacker, Patrick ; Dens, Nathalie - p. 1-22 , 2023

Link: https://doi.org/10.1007/..

5

Perspectives: replication is more than meets the eye:

Bergkvist, Lars ; De Keyzer, Freya ; Buzeta, Cristian
International Journal of Advertising. 43 (2023) 3 - p. 580-599 , 2023

Link: https://doi.org/10.1080/..

6

Foreign company misconduct and how consumers' punitive inte..:

Barbarossa, Camilla ; Buzeta, Cristian ; De Pelsmacker, Patrick.
International Business Review. 31 (2022) 5 - p. 101995 , 2022

Link: https://doi.org/10.1016/..

7

Determinants of football TV audience: The straight and anci..:

Uribe, Rodrigo ; Buzeta, Cristian ; Manzur, Enrique.
Journal of Business Research. 127 (2021) - p. 454-463 , 2021

Link: https://doi.org/10.1016/..

8

Sidedness, commercial intent and expertise in blog advertis..:

Uribe, Rodrigo ; Buzeta, Cristian ; Velásquez, Milenka
Journal of Business Research. 69 (2016) 10 - p. 4403-4410 , 2016

Link: https://doi.org/10.1016/..

9

Looking for the audiences: The effect of using partial coun..:

Uribe, Rodrigo ; Buzeta, Cristian ; Hurtado, Daniel
Innovar: Revista de ciencias administrativas y sociales. 21 (2011) 42 - p. 151-159 , 2011

Link: https://www.jstor.org/st..

10

Brands as Social Metaphors: An Application Using Correspond..:

Goldsack-Trebilcock, Sebastián ; Tagle, Francisco ; Buzeta, Cristian
https://ojs.uc.cl/index.php/cdi/article/view/68359/56777. , 2024

Link: https://ojs.uc.cl/index...

11

Motivations to use different social media types and their i..:

Buzeta, Cristian ; De Pelsmacker, Patrick ; Dens, Nathalie
instname: ANID. , 2022

Link: https://hdl.handle.net/1..

12

Worn but still effective: examining the audience data of th..:

Uribe, Rodrigo ; Buzeta, Cristian ; Manzur, Enrique.
instname: ANID. , 2022

Link: https://hdl.handle.net/1..

13

The television audience measurement in the digital age ; La..:

Buzeta, Cristian ; Moyano, Patricio
https://ojs.uc.cl/index.php/cdi/article/view/22719/18333. , 2020

Link: https://ojs.uc.cl/index...

14

Worn but still effective: examining the audience data of th..:

Uribe, Rodrigo ; Buzeta, Cristian ; Manzur, Enrique.
https://ojs.uc.cl/index.php/cdi/article/view/22887/18591. , 2018

Link: https://ojs.uc.cl/index...

15

Brand personality of political parties in Chile: a view fro..:

Uribe, Rodrigo ; Buzeta, Cristian ; Reyes, Javiera
https://ojs.uc.cl/index.php/cdi/article/view/23163/18805. , 2017

Link: https://ojs.uc.cl/index...