Buzzell, Robert Dow
51  Ergebnisse:
Personensuche X
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1

Can you standardize multinational marketing?:

, In: Harvard business review
Buzzell, Robert Dow. (1968)  6 - p. 102-113
Exemplare:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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5

Das PIMS-Programm 

Strategien und Unternehmenserfolg 
Exemplare: Zentrale; TB BHV;
 
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6

Marketing im Zeitalter der "Compunications" 

neue Chancen durch Computer u. Telekommunikation 
Exemplare: Zentrale;
 
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7

Can you standardize multinational marketing?:

, In: Effects of globalization on the firm
Buzzell, Robert Dow. (2007)  - p. 320-338
Exemplar:  TB Nautik 12/8 Int 8 (2007-3)/Magazin
 
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8

Global marketing management 

cases and readings 
Exemplar:  Zentrale:E02 a bwl 419.5/441(2)
 
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9

The PIMS principles 

linking strategy to performance 
Exemplar:  Zentrale:E02 a bwl 411.5/365
 
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11

The PIMS program of strategy research:

Buzzell, Robert D.
Journal of Business Research.  57 (2004)  5 - p. 478-483 , 2004
 
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13

Market Functions and Market Evolution:

Buzzell, Robert D.
Journal of Marketing.  63 (1999)  - p. 61-63 , 1999
 
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14

Market Functions and Market Evolution:

Buzzell, Robert D.
Journal of Marketing.  63 (1999)  4_suppl1 - p. 61-63 , 1999
 
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15

Market Functions and Market Evolution:

Buzzell, Robert D.
Journal of Marketing.  63 (1999)  - p. 61 , 1999
 
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