E-LIB Suche - Ergebnisse für: Caemmerer, Barbara

1

Crisis Initiated Changes in the Business Model of Small and..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Schäfer, Björn ; Caemmerer, Barbara ; Fuchs, Leonard Constantin - p. 217-218 , 2023

Link: https://doi.org/10.1007/..

2

Consumer Willingness to Invest Effort in Complex Technology..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Sadik-Rozsnyai, Orsolya ; Caemmerer, Barbara ; Bertrandias, Laurent - p. 163-164 , 2023

Link: https://doi.org/10.1007/..

3

Antecedents and Consequences of Market Orientation in Micro..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Caemmerer, Barbara ; Hynes, Niki - p. 225-226 , 2022

Link: https://doi.org/10.1007/..

4

Multi-unit franchising from franchisor and franchisee persp..:

Boulay, Jacques ; Caemmerer, Barbara ; Evanschitzky, Heiner.
Journal of Business Research. 113 (2020) - p. 49-58 , 2020

Link: https://doi.org/10.1016/..

5

Social network sites: early adopters' personality and influ..:

Lynn, Theo ; Muzellec, Laurent ; Caemmerer, Barbara.
Journal of Product & Brand Management. 26 (2017) 1 - p. 42-51 , 2017

Link: https://doi.org/10.1108/..

6

Management Education by the French "Grandes Ecoles de Comme..:

HARKER, MICHAEL JOHN ; CAEMMERER, BARBARA ; HYNES, NIKI
Academy of Management Learning & Education. 15 (2016) 3 - p. 549-568 , 2016

Link: http://www.jstor.org/sta..

7

Growth, Uniformity, Local Responsiveness, and System-Wide A..:

Boulay, Jacques ; Caemmerer, Barbara ; Evanschitzky, Heiner.
Journal of Small Business Management. 54 (2016) 4 - p. 1193-1205 , 2016

Link: https://doi.org/10.1111/..

8

The Franchise Dilemma: Entrepreneurial Characteristics, Rel..:

Evanschitzky, Heiner ; Caemmerer, Barbara ; Backhaus, Christof
Journal of Small Business Management. 54 (2015) 1 - p. 279-298 , 2015

Link: https://doi.org/10.1111/..

9

Using a hedonic price model to test prospect theory asserti..:

Prieto, Marc ; Caemmerer, Barbara ; Baltas, George
Journal of Retailing and Consumer Services. 22 (2015) - p. 206-212 , 2015

Link: https://doi.org/10.1016/..

10

Leadership style, salesperson's work effort and job perform..:

Mulki, Jay P. ; Caemmerer, Barbara ; Heggde, Githa S.
The Journal of Personal Selling and Sales Management. 35 (2015) 1 - p. 3-22 , 2015

Link: https://www.jstor.org/st..

11

Use, abuse or contribute!: A framework for classifying how ..:

Hynes, Niki ; Caemmerer, Barbara ; Martin, Emeline.
International Marketing Review. 31 (2014) 1 - p. 79-97 , 2014

Link: https://doi.org/10.1108/..

12

Leadership style, salesperson's work effort and job perform..:

Mulki, Jay P. ; Caemmerer, Barbara ; Heggde, Githa S.
Journal of Personal Selling & Sales Management. 35 (2014) 1 - p. 3-22 , 2014

Link: https://doi.org/10.1080/..

13

An exploration of factors influencing car purchasing decisi..:

Prieto, Marc ; Caemmerer, Barbara
International Journal of Retail & Distribution Management. 41 (2013) 10 - p. 738-764 , 2013

Link: https://doi.org/10.1108/..

14

The application of marketing principles to a social marketi..:

Henley, Nadine ; Raffin, Sandrine ; Caemmerer, Barbara.
Marketing Intelligence & Planning. 29 (2011) 7 - p. 697-706 , 2011

Link: https://doi.org/10.1108/..

15

An exploration of the service orientation discrepancy pheno..:

Caemmerer, Barbara ; Wilson, Alan
The Service Industries Journal. 31 (2011) 3 - p. 355-370 , 2011

Link: https://doi.org/10.1080/..