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X
Carpenter, Gregory S.
3884  Ergebnisse:
Personensuche X
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1

Market driving, market driven, or both? toward a concept of..:

Carpenter, Gregory S.
Industrial Marketing Management.  113 (2023)  - p. 357-359 , 2023
Link: https://doi.org/10.1016/..
 
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2

Legitimately luxurious: Creating authentic luxury brands:

Goldstein, Guy A. ; Carpenter, Gregory S.
Business Horizons.  65 (2022)  5 - p. 631-642 , 2022
Link: https://doi.org/10.1016/..
 
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3

Legendary luxury brands: inventing the future by reaching t..:

Carpenter, Gregory S. ; Barlier, Xavier
AMS Review.  11 (2021)  3-4 - p. 464-470 , 2021
Link: https://doi.org/10.1007/..
 
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4

The past, present, and future of marketing strategy:

Sozuer, Sibel ; Carpenter, Gregory S. ; Kopalle, Praveen K...
Marketing Letters.  31 (2020)  2/3 - p. 163-174 , 2020
Link: https://www.jstor.org/st..
 
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5

Disgusted and Afraid: Consumer Choices under the Threat of ..:

Galoni, Chelsea ; Carpenter, Gregory S ; Rao, Hayagreeva..
Journal of Consumer Research.  47 (2020)  3 - p. 373-392 , 2020
Link: https://doi.org/10.1093/..
 
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6

The past, present, and future of marketing strategy:

Sozuer, Sibel ; Carpenter, Gregory S. ; Kopalle, Praveen K...
Marketing Letters.  31 (2020)  2-3 - p. 163-174 , 2020
Link: https://doi.org/10.1007/..
 
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7

Status Games: Market Driving through Social Influence in th..:

Humphreys, Ashlee ; Carpenter, Gregory S.
Journal of Marketing.  82 (2018)  5 - p. 141-159 , 2018
Link: https://doi.org/10.1509/..
 
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8

Status Games: Market Driving Through Social Influence in th..:

Humphreys, Ashlee ; Carpenter, Gregory S.
Journal of Marketing.  82 (2018)  5 - p. 141-159 , 2018
Link: https://www.jstor.org/st..
 
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9

Market orientation: reflections on field-based, discovery-o..:

Carpenter, Gregory S.
AMS Review.  7 (2017)  1-2 - p. 13-19 , 2017
Link: https://doi.org/10.1007/..
 
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10

Theory+practice in marketing:

Lehmann, Donald R. ; Carpenter, Gregory S.
International Journal of Research in Marketing.  33 (2016)  4 - p. 709-710 , 2016
Link: https://doi.org/10.1016/..
 
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11

Creating a Market Orientation: A Longitudinal, Multifirm, G..:

Gebhardt, Gary F. ; Carpenter, Gregory S. ; Sherry Jr., John F.
Journal of Marketing.  70 (2006)  4 - p. 37-55 , 2006
Link: https://doi.org/10.1509/..
 
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12

Creating a Market Orientation: A Longitudinal, Multifirm, G..:

Gebhardt, Gary F ; Carpenter, Gregory S ; Sherry Jr., John F
Journal of Marketing.  70 (2006)  4 - p. 37-55 , 2006
Link: https://doi.org/10.1509/..
 
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13

Creating a Market Orientation: A Longitudinal, Multifirm, G..:

Gebhardt, Gary F. ; Carpenter, Gregory S. ; Sherry Jr., John F.
Journal of Marketing.  70 (2006)  4 - p. 37-55 , 2006
Link: https://www.jstor.org/st..
 
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14

Measuring Marketing Productivity: Current Knowledge and Fut..:

Rust, Roland T. ; Ambler, Tim ; Carpenter, Gregory S...
Journal of Marketing.  68 (2004)  4 - p. 76-89 , 2004
Link: https://www.jstor.org/st..
 
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15

Measuring Marketing Productivity: Current Knowledge and Fut..:

Rust, Roland T. ; Ambler, Tim ; Carpenter, Gregory S...
Journal of Marketing.  68 (2004)  4 - p. 76-89 , 2004
Link: https://doi.org/10.1509/..
 
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