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Chakrabarti, Ronika
39  Ergebnisse:
Personensuche X
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1

Base of the Pyramid entrepreneurship through silent design ..:

Chakrabarti, Ronika ; Henneberg, Stephan C.
Journal of Business Research.  158 (2023)  - p. 113633 , 2023
Link: https://doi.org/10.1016/..
 
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2

How Subsistence Communities Reconfigure Livelihood Systems ..:

Venugopal, Srinivas ; Chakrabarti, Ronika
Journal of Macromarketing.  42 (2022)  2 - p. 292-307 , 2022
Link: https://doi.org/10.1177/..
 
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3

Why art matters: Artistic consumer‐entrepreneurship in subs..:

Chakrabarti, Ronika
Journal of Consumer Affairs.  55 (2021)  1 - p. 134-150 , 2021
Link: https://doi.org/10.1111/..
 
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4

Open sustainability: Conceptualization and considerations:

Chakrabarti, Ronika ; Henneberg, Stephan C. ; Ivens, Björn S.
Industrial Marketing Management.  89 (2020)  - p. 528-534 , 2020
Link: https://doi.org/10.1016/..
 
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5

Managing dilemmas of resource mobilization through jugaad: ..:

Agarwal, Nivedita ; Chakrabarti, Ronika ; Prabhu, Jaideep C..
Strategic Entrepreneurship Journal.  14 (2020)  3 - p. 419-443 , 2020
Link: https://doi.org/10.1002/..
 
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6

Introduction to the special section on subsistence marketpl..:

Viswanathan, Madhubalan ; Chakrabarti, Ronika ; Ingenbleek, Paul.
Journal of Consumer Affairs.  55 (2020)  1 - p. 3-7 , 2020
Link: https://doi.org/10.1111/..
 
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7

Managing to make market agencements: The temporally bound e..:

Fernandes, Josi ; Mason, Katy ; Chakrabarti, Ronika
Journal of Business Research.  95 (2019)  - p. 128-142 , 2019
Link: https://doi.org/10.1016/..
 
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8

Market driving at Bottom of the Pyramid (BoP): An analysis ..:

Agarwal, Nivedita ; Chakrabarti, Ronika ; Brem, Alexander.
Journal of Business Research.  86 (2018)  - p. 234-244 , 2018
Link: https://doi.org/10.1016/..
 
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9

Chapter 2 Making Markets 'Worth the Effort' at the Bottom o..:

, In: Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets,
Chakrabarti, Ronika ; Mason, Katy - p. 29-51 , 2018
Link: https://doi.org/10.1108/..
 
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10

The role of proximity in business model design: Making busi..:

Mason, Katy ; Chakrabarti, Ronika
Industrial Marketing Management.  61 (2017)  - p. 67-80 , 2017
Link: https://doi.org/10.1016/..
 
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11

Markets and marketing at the bottom of the pyramid:

Mason, Katy ; Chakrabarti, Ronika ; Singh, Ramendra
Marketing Theory.  17 (2017)  3 - p. 261-270 , 2017
Link: https://doi.org/10.1177/..
 
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12

Do luxury brands successfully entice consumers? The role of..:

Shaikh, Shayan ; Malik, Aneela ; Akram, M.S..
International Marketing Review.  34 (2017)  4 - p. 498-513 , 2017
Link: https://doi.org/10.1108/..
 
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13

Designing better markets for people at the bottom of the py.. 

, In: Concerned markets / ed. by Susi Geiger...
bottom-up market design 
Chakrabarti, Ronika ; Mason, Katy. (2014)  - p. 153-177
Exemplar:  BB WiWi: 11a vwl 152/591
 
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14

Designing better markets for people at the bottom of the py..:

, In: Concerned Markets,
Chakrabarti, Ronika ; Mason, Katy , 2014
Link: https://doi.org/10.4337/..
 
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15

Institutional life of intuitive insights: Legitimacy of vir..:

Vanharanta, Markus ; Chakrabarti, Ronika ; Wong, Phoebe
Industrial Marketing Management.  43 (2014)  5 - p. 760-768 , 2014
Link: https://doi.org/10.1016/..
 
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