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Journal of advertising research / Advertising Research Foundation
5
Are consumers moved by a crying tree or a smiling forest?
, In:effects of anthropomorphic valence and cause acuteness in g...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
10
How cause marketing campaign factors affect attitudes and p..
, In:choosing the right mix of product and cause types with time...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
11
How anthropomorphized brand spokescharacters affect consume..:
, In:Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
?
Journal of advertising research / Advertising Research Foundation
12
How to use a spokesperson's smile effectively
, In:smile intensity, consumer self-construal, and brand relatio...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
?
Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
15