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Clarke, Theresa B.
2347  Ergebnisse:
Personensuche X
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1

The Impact of Anger and Dependence on Supplier Decision-Mak..:

Bourguignon, Benoit ; Boeck, Harold ; Clarke, Theresa B.
Journal of Business-to-Business Marketing.  30 (2023)  2 - p. 167-185 , 2023
Link: https://doi.org/10.1080/..
 
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2

The Impact of Instructor Twitter Use on Course Performance ..:

, In: Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries,
Fife, Eric M ; Nelson, C Leigh ; Clarke, Theresa B - p. 1604-1618 , 2022
Link: https://doi.org/10.4018/..
 
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3

An Exploration of Decision-Making under Threat:

Bourguignon, Benoit ; Boeck, Harold ; Clarke, Theresa B.
Journal of Business-to-Business Marketing.  27 (2020)  4 - p. 313-333 , 2020
Link: https://doi.org/10.1080/..
 
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4

Marketing Student Perceptions of Academic Program Quality a..:

Faranda, William T. ; Clarke, Theresa B. ; Clarke III, Irvine
Journal of Marketing Education.  43 (2020)  1 - p. 9-24 , 2020
Link: https://doi.org/10.1177/..
 
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5

A comparative exploration of celebrity chef influence on mi..:

Cifelli, Briana ; Kurp (Maher), Jill ; Clarke, Theresa B..
Journal of Foodservice Business Research.  23 (2020)  5 - p. 442-470 , 2020
Link: https://doi.org/10.1080/..
 
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6

Traditional and Emerging Integrated Marketing Communication..:

Zwerin, Amanda ; Clarke, Theresa B. ; Clarke III, Irvine
Journal of Promotion Management.  26 (2019)  2 - p. 163-185 , 2019
Link: https://doi.org/10.1080/..
 
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7

TEACHING SEARCH ENGINE MARKETING THROUGH THE GOOGLE AD GRAN..:

Clarke, Theresa B. ; Murphy, Jamie ; Wetsch, Lyle R..
Marketing Education Review.  28 (2018)  2 - p. 136-147 , 2018
Link: https://doi.org/10.1080/..
 
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8

Exploring the empowering and paradoxical relationship betwe..:

Boyd, D. Eric ; McGarry, Benjamin Michael ; Clarke, Theresa B.
Journal of Business Research.  69 (2016)  8 - p. 2739-2746 , 2016
Link: https://doi.org/10.1016/..
 
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9

Celebrity chef adoption and implementation of social media,..:

Clarke, Theresa B. ; Murphy, Jamie ; Adler, Jami
International Journal of Hospitality Management.  57 (2016)  - p. 84-92 , 2016
Link: https://doi.org/10.1016/..
 
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10

The emergence and impact of consumer brand empowerment in o.. 

, In: The journal of brand management
a proposed ontology 
Boyd, D. Eric ; Clarke, Theresa B.. (2014)  6 - p. 516-531
Exemplare:  Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043
 
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11

A Competitive and Experiential Assignment in Search Engine ..:

Clarke, Theresa B. ; Clarke, Irvine
Marketing Education Review.  24 (2014)  1 - p. 25-30 , 2014
Link: https://doi.org/10.2753/..
 
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12

The emergence and impact of consumer brand empowerment in o..:

Boyd, D Eric ; Clarke, Theresa B ; Spekman, Robert E
Journal of Brand Management.  21 (2014)  6 - p. 516-531 , 2014
Link: https://doi.org/10.1057/..
 
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13

Student Intercultural Proficiency From Study Abroad Program:

Clarke III, Irvine ; Flaherty, Theresa B. ; Wright, Newell D..
Journal of Marketing Education.  31 (2009)  2 - p. 173-181 , 2009
Link: https://doi.org/10.1177/..
 
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14

RFID and Consumer Privacy:

Clarke III, Irvine ; Flaherty, Theresa B.
Journal of Internet Commerce.  7 (2008)  4 - p. 513-527 , 2008
Link: https://doi.org/10.1080/..
 
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15

Fostering Information Literacy in the Marketing Curriculum ..:

Clarke III, Irvine ; Flaherty, Theresa B.
Marketing Education Review.  17 (2007)  1 - p. 79-85 , 2007
Link: https://doi.org/10.1080/..
 
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