E-LIB Suche - Ergebnisse für: Cobbs, Joe

1

Schadenfreude, rivalry antecedents, and the role of perceiv..:

Tyler, B. David ; Cobbs, Joe ; Satinover Nichols, Bridget.
Journal of Business Research. 124 (2021) - p. 708-719 , 2021

Link: https://doi.org/10.1016/..

2

Reverse effects of sponsorship: Establishing sport brand eq..:

Cobbs, Joe ; Groza, Mark D.
Managing Sport and Leisure. 27 (2020) 6 - p. 614-631 , 2020

Link: https://doi.org/10.1080/..

3

Construal level effects in sponsorship-linked marketing: in..:

Cobbs, Joe ; Schaefers, Tobias ; Groza, Mark D.
Journal of Marketing Theory and Practice. 28 (2020) 4 - p. 357-372 , 2020

Link: https://doi.org/10.1080/..

4

Construal Level Effects in Sponsorship-Linked Marketing: In..:

Cobbs, Joe ; Schaefers, Tobias ; Groza, Mark
Journal of Marketing Theory and Practice (in-press), doi.org/10.1080/10696679.2020.1768869. , 2020

Link: https://ssrn.com/abstrac..

5

Regional Variation in Rivalry: Canadians Really are Friendl..:

Cobbs, Joe ; Martinez del Campo del Castillo, Diego ; David Tyler, B..
Journal of International Consumer Marketing. 31 (2019) 3 - p. 191-202 , 2019

Link: https://doi.org/10.1080/..

6

Rival team effects in cause-related sports marketing:

Nichols, Bridget Satinover ; Cobbs, Joe ; Tyler, B. David
International Journal of Sports Marketing and Sponsorship. 21 (2019) 1 - p. 23-45 , 2019

Link: https://doi.org/10.1108/..

7

The Roots of Rivalry: Elements and Core Characteristics of ..:

, In: Advances in Media, Entertainment, and the Arts; Understanding Rivalry and Its Influence on Sports Fans,

Tyler, B. David ; Cobbs, Joe ; Xantos, Yasmine K. - p. 1-37 , 2019

Link: https://doi.org/10.4018/..

8

The Genesis of Team Rivalry in the New World: Sparks to Fan..:

Cobbs, Joe ; Tyler, B. David
Soccer & Society, Forthcoming. , 2018

Link: https://ssrn.com/abstrac..

9

The moderating effect of identification on return on invest..:

A. Jensen, Jonathan ; Walsh, Patrick ; Cobbs, Joe
International Journal of Sports Marketing and Sponsorship. 19 (2018) 1 - p. 41-57 , 2018

Link: https://doi.org/10.1108/..

10

Is the Grass Greener? Switching Costs and Geographic Proxim..:

Agha, Nola ; Cobbs, Joe
Managerial and Decision Economics. 38 (2017) 2 - p. 95-108 , 2017

Link: https://www.jstor.org/st..

11

The genesis of team rivalry in the New World: sparks to fan..:

Cobbs, Joe ; Tyler, B. David
Soccer & Society. 19 (2017) 5-6 - p. 798-810 , 2017

Link: https://doi.org/10.1080/..

12

Prioritizing Sponsorship Resources in Formula One Racing: A..:

Cobbs, Joe ; Tyler, B. David ; Jensen, Jonathan A..
Journal of Sport Management. 31(1) (2017) 96-110 - p. , 2017

Link: https://ssrn.com/abstrac..

13

The effects of second screen use on sponsor brand awareness..:

Jensen, Jonathan A. ; Walsh, Patrick ; Cobbs, Joe.
Journal of Consumer Marketing. 32 (2015) 2 - p. 71-84 , 2015

Link: https://doi.org/10.1108/..

14

Is the Grass Greener? Switching Costs and Geographic Proxim..:

Agha, Nola ; Cobbs, Joe
Managerial and Decision Economics. 38 (2015) 2 - p. 95-108 , 2015

Link: https://doi.org/10.1002/..

15

The Niche Portfolio Strategy to Global Expansion: The Influ..:

Jensen, Jonathan A. ; Cobbs, Joe ; Groza, Mark D.
Journal of Global Marketing. 27 (2014) 4 - p. 247-261 , 2014

Link: https://doi.org/10.1080/..