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X
Colgate, Mark
31  Ergebnisse:
Personensuche X
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1

Customer Value Creation: A Practical Framework:

Smith, J. Brock ; Colgate, Mark
Journal of Marketing Theory and Practice.  15 (2007)  1 - p. 7-23 , 2007
Link: https://www.jstor.org/st..
 
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2

Back From the Brink: Why Customers Stay:

Colgate, Mark ; Tong, Vicky Thuy-Uyen ; Lee, Christina Kwai-Choi.
Journal of Service Research.  9 (2007)  3 - p. 211-228 , 2007
Link: https://doi.org/10.1177/..
 
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3

Customer Value Creation: A Practical Framework:

Smith, J. Brock ; Colgate, Mark
Journal of Marketing Theory and Practice.  15 (2007)  1 - p. 7-23 , 2007
Link: https://doi.org/10.2753/..
 
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4

Positive and negative consequences of a relationship manage..:

Colgate, Mark ; Lang, Bodo
Journal of Business Research.  58 (2005)  2 - p. 195-204 , 2005
Link: https://doi.org/10.1016/..
 
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5

Relationships and the internet: The mediating role of a rel..:

Colgate, Mark ; Smith, Brock
Journal of Financial Services Marketing.  10 (2005)  2 - p. 140-151 , 2005
Link: https://doi.org/10.1057/..
 
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6

Relationship benefits in an internet environment:

Colgate, Mark ; Buchanan‐Oliver, Margo ; Elmsly, Ross
Managing Service Quality: An International Journal.  15 (2005)  5 - p. 426-436 , 2005
Link: https://doi.org/10.1108/..
 
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7

Customers' Responses to Retail Brand Extensions:

Alexander, Nicholas ; Colgate, Mark
Journal of Marketing Management.  21 (2005)  3-4 - p. 393-419 , 2005
Link: https://doi.org/10.1362/..
 
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8

Relationship quality, on‐line banking and the information t..:

Lang, Bodo ; Colgate, Mark
International Journal of Bank Marketing.  21 (2003)  1 - p. 29-37 , 2003
Link: https://doi.org/10.1108/..
 
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9

Benefits and Barriers of Product Augmentation: Retailers an..:

Colgate, Mark ; Alexander, Nicholas
Journal of Marketing Management.  18 (2002)  1-2 - p. 105-123 , 2002
Link: https://doi.org/10.1362/..
 
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10

Retailers and diversification: the financial service dimens..:

Colgate, Mark ; Alexander, Nicholas
Journal of Retailing and Consumer Services.  9 (2001)  1 - p. 1-11 , 2001
Link: https://doi.org/10.1016/..
 
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11

An investigation into the switching process in retail banki..:

Colgate, Mark ; Hedge, Rachel
International Journal of Bank Marketing.  19 (2001)  5 - p. 201-212 , 2001
Link: https://doi.org/10.1108/..
 
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12

The Role of Price Perceptions in an Integrated Model of Beh..:

Varki, Sajeev ; Colgate, Mark
Journal of Service Research.  3 (2001)  3 - p. 232-240 , 2001
Link: https://doi.org/10.1177/..
 
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13

Developing a comprehensive picture of service failure:

Colgate, Mark ; Norris, Melissa
International Journal of Service Industry Management.  12 (2001)  3 - p. 215-233 , 2001
Link: https://doi.org/10.1108/..
 
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14

Switching barriers in consumer markets: an investigation of..:

Colgate, Mark ; Lang, Bodo
Journal of Consumer Marketing.  18 (2001)  4 - p. 332-347 , 2001
Link: https://doi.org/10.1108/..
 
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15

Retail financial services: transaction to relationship mark..:

Alexander, Nicholas ; Colgate, Mark
European Journal of Marketing.  34 (2000)  8 - p. 938-953 , 2000
Link: https://doi.org/10.1108/..
 
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