E-LIB Suche - Ergebnisse für: Cowart, Kelly O.

1

COVID-19 and Social Injustice Messages Impact on Stress: An..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Cowart, Kelly O. ; Borders, Aberdeen Leila - p. 417-418 , 2022

Link: https://doi.org/10.1007/..

2

Daddy Dearest: The Influence of Paternal Investment on Atti..:

Cowart, Kelly O.
Journal of Advertising. 49 (2019) 2 - p. 202-212 , 2019

Link: https://doi.org/10.1080/..

3

Empirical evidence of the effect of colorism on customer ev..:

Cowart, Kelly O. ; Lehnert, Kevin D.
Psychology & Marketing. 35 (2018) 5 - p. 357-367 , 2018

Link: https://doi.org/10.1002/..

4

Targeting Miss Daisy: Using age and gender to target unethi..:

Cowart, Kelly O. ; Darke, Peter
Marketing Letters. 25 (2014) 1 - p. 67-75 , 2014

Link: https://www.jstor.org/st..

5

Pleasantly Plump: Offsetting Negative Obesity Stereotypes f..:

Cowart, Kelly O. ; Brady, Michael K.
Journal of Retailing. 90 (2014) 3 - p. 365-378 , 2014

Link: https://doi.org/10.1016/..

6

An examination of regifting:

Swilley, Esther ; Cowart, Kelly O. ; Flynn, Leisa R.
Journal of Consumer Behaviour. 13 (2014) 4 - p. 251-261 , 2014

Link: https://doi.org/10.1002/..

7

Targeting Miss Daisy: Using age and gender to target unethi..:

Cowart, Kelly O. ; Darke, Peter
Marketing Letters. 25 (2013) 1 - p. 67-75 , 2013

Link: https://doi.org/10.1007/..

8

A structural look at consumer innovativeness and self‐congr..:

Cowart, Kelly O. ; Fox, Gavin L. ; Wilson, Andrew E.
Psychology & Marketing. 25 (2008) 12 - p. 1111-1130 , 2008

Link: https://doi.org/10.1002/..

9

The influence of consumer decision‐making styles on online ..:

Cowart, Kelly O. ; Goldsmith, Ronald E.
International Journal of Consumer Studies. 31 (2007) 6 - p. 639-647 , 2007

Link: https://doi.org/10.1111/..

10

Religious affiliation: buffering negative reactions to serv..:

O. Cowart, Kelly ; Ramirez, Edward ; K. Brady, Michael
Journal of Services Marketing. 28 (2014) 1 - p. 1-9 , 2014

Link: https://doi.org/10.1108/..

11

Customer Inferences about Racial Composition in Ads: A Comp..:

Cowart, Kelly ; Yu, Zhihao ; Ding, Aihui
Journal of Advertising. , 2024

Link: https://doi.org/10.1080/..

12

An investigation of androgyny and sexual orientation in adv..

, In: Journal of advertising research / Advertising Research Foundation

how androgynous imagery and sexual orientation impact adver...

Cowart, Kelly ; Wagner, Phillip. (2021) 3 - p. 276-288

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

13

Promoting consumer well-being: Examining emotion regulation..:

Kemp, Elyria ; Cowart, Kelly ; Bui, My (Myla)
Journal of Business Research. 112 (2020) - p. 200-209 , 2020

Link: https://doi.org/10.1016/..

14

Optimal experience of flow enhanced by telepresence: Eviden..:

Pelet, Jean-Éric ; Ettis, Saïd ; Cowart, Kelly
Information & Management. 54 (2017) 1 - p. 115-128 , 2017

Link: https://doi.org/10.1016/..

15

Me, Myself, and I: Examining the Effect of Loneliness and S..:

Kemp, Elyria ; Moore, David J. ; Cowart, Kelly
Journal of Current Issues & Research in Advertising. 37 (2016) 1 - p. 15-27 , 2016

Link: https://doi.org/10.1080/..