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A Research Agenda for Service Marketing ,
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Revisiting "classic" service research themes in the light o..:
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Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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The Missing Link: Where Does Value Fit in the Picture: An A..:
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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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A Proposed Moderated Mediation Model of Customer Loyalty Ou..:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers ,
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