E-LIB Suche - Ergebnisse für: Díaz-Soloaga, Paloma

1

Greenwashing perception in Spanish fast-fashion brands' com..:

Diaz-Bustamante-Ventisca, Mónica ; Carcelén-García, Sonia ; Díaz-Soloaga, Paloma.
International Journal of Fashion Design, Technology and Education. , 2024

Link: https://doi.org/10.1080/..

2

Ideal feminine beauty according to Korean cosmetic brand's ..:

Treviños-Rodríguez, Doris ; Díaz-Soloaga, Paloma
Media Asia. , 2022

Link: https://doi.org/10.1080/..

3

El proceso de cocreación de marca a través del eWOM: perfil..:

Carcelén-García, Sonia ; Diaz-Soloaga, Paloma
Revista Mediterránea de Comunicación. 13 (2022) 1 - p. 267 , 2022

Link: https://doi.org/10.14198..

4

Communication in the Fashion Industry: Sustainability Focus:

, In: Firms in the Fashion Industry,

Díaz-Soloaga, Paloma - p. 117-139 , 2021

Link: https://doi.org/10.1007/..

5

Fashion and film stories of (mis)understanding: Introductio..:

Díaz Soloaga, Paloma ; Muñoz Domínguez, Gemma ; Woodside, Arch G.
Journal of Global Fashion Marketing. 14 (2023) 4 - p. 369-373 , 2023

Link: https://doi.org/10.1080/..

6

Legacy transmission through fashion films: Visual and narra..:

Diaz Soloaga, Paloma ; Muñoz Dominguez, Gemma ; Zhou, Jing
Journal of Global Fashion Marketing. 14 (2023) 4 - p. 429-448 , 2023

Link: https://doi.org/10.1080/..

7

Perceived brand value and brand co-creation attitudes throu..:

Díaz Soloaga, Paloma ; Carcelén García, Sonia Laura ; Díaz-Bustamante Ventisca, Mónica
Revista de Comunicación. 22 (2023) 1 - p. , 2023

Link: https://doi.org/10.26441..

8

Brand co-creation through eWOM: profile, attitudes, and use..:

Carcelén-García, Sonia ; Diaz-Soloaga, Paloma
https://www.mediterranea-comunicacion.org/article/view/2022-v13-n1-proceso-cocreacion-marca-ewom/pdf. , 2022

Link: https://www.mediterranea..

9

El proceso de cocreación de marca a través del eWOM: perfil..:

Carcelén-García, Sonia ; Díaz-Soloaga, Paloma
https://doi.org/10.14198/MEDCOM.19924. , 2022

Link: http://hdl.handle.net/10..

10

The Revival of Heritage Fashion Houses: Brand Identity in t..:

, In: Fashion Communication,

Muñoz Domínguez, Gemma ; Díaz Soloaga, Paloma - p. 295-307 , 2021

Link: https://doi.org/10.1007/..

11

Lifestyle branding as a brand-oriented positioning strategy..:

Pérez del Castillo, Teresa ; Díaz Soloaga, Paloma ; McColl, Julie
Journal of Global Fashion Marketing. 11 (2020) 4 - p. 361-379 , 2020

Link: https://doi.org/10.1080/..

12

Female stereotypes in graphic ads of luxury fashion, perfum..:

Treviños Rodríguez, Doris ; Díaz-Soloaga, Paloma
https://revistas.ucm.es/index.php/PEPU/article/view/60926/4564456547648. , 2018

Link: https://revistas.ucm.es/..

13

New Brand Management Scenarios on the Spanish Market ; Nuev..:

Fernández Blanco, Elena ; Díaz-Soloaga, Paloma ; Clemente Mediavilla, Jorge
Cultura, Lenguaje y Representación, 2017, vol. 18. , 2018

Link: http://hdl.handle.net/10..

14

New Discourses developing around the management of intangib..:

Diaz Soloaga, Paloma ; Fernández Blanco, Elena
Observatorio (OBS*). 11 (2017) 2 - p. , 2017

Link: https://doi.org/10.15847..

15

New Brand Management Scenarios on the Spanish Market:

Fernández-Blanco, Elena ; Díaz-Soloaga, Paloma ; Clemente Mediavilla, Jorge
http://www.e-revistes.uji.es/index.php/clr/article/view/2717/2219. , 2017

Link: http://www.e-revistes.uj..