E-LIB Suche - Ergebnisse für: Dass, Mayukh

1

An approach to brand planning under high competitor set var..:

Dass, Mayukh ; Kumar, Piyush ; Acharya, Manaswini
Journal of Business Research. 182 (2024) - p. 114798 , 2024

Link: https://doi.org/10.1016/..

2

Using R-A theory and the optimal distinctiveness perspectiv..:

Newaz, Md Tarique ; Chandna, Vallari ; Dass, Mayukh.
Journal of Business Research. 167 (2023) - p. 114192 , 2023

Link: https://doi.org/10.1016/..

3

An exploration of ripple effects of advertising among major..:

Dass, Mayukh ; Reshadi, Mehrnoosh ; Li, Yuewu
Journal of Business Research. 169 (2023) - p. 114299 , 2023

Link: https://doi.org/10.1016/..

4

The time-varying effects of rhetorical signals in crowdfund..:

Moradi, Masoud ; Dass, Mayukh ; Arnett, Dennis.
Journal of the Academy of Marketing Science. 52 (2023) 2 - p. 370-398 , 2023

Link: https://doi.org/10.1007/..

5

Differential effects of analytical versus emotional rhetori..:

Moradi, Masoud ; Dass, Mayukh ; Kumar, Piyush
Journal of Business Research. 154 (2023) - p. 113361 , 2023

Link: https://doi.org/10.1016/..

6

The influence of corporate social responsibility appeals (C..:

Choi, Sunhee ; Duhan, Dale F. ; Dass, Mayukh
Journal of Retailing. 99 (2023) 1 - p. 115-135 , 2023

Link: https://doi.org/10.1016/..

7

Effective message framing strategies for crowdfunding succe..:

Moradi, Masoud ; Dass, Mayukh ; Zihagh, Fereshteh
Journal of Strategic Marketing. , 2022

Link: https://doi.org/10.1080/..

8

Forecasting purchase rates of new products introduced in ex..:

Dass, Mayukh ; Moradi, Masoud ; Zihagh, Fereshteh
Journal of Marketing Analytics. 11 (2022) 3 - p. 385-408 , 2022

Link: https://doi.org/10.1057/..

9

Applications of artificial intelligence in B2B marketing: C..:

Moradi, Masoud ; Dass, Mayukh
Industrial Marketing Management. 107 (2022) - p. 300-314 , 2022

Link: https://doi.org/10.1016/..

10

Re-examining market structures: Resource-Advantage theory a..:

Arnett, Dennis B. ; Dass, Mayukh ; Bhoumik, Kshitij
Journal of Global Scholars of Marketing Science. 31 (2021) 2 - p. 189-199 , 2021

Link: https://doi.org/10.1080/..

11

Developed market partner's relative control and the termina..:

Pedada, Kiran ; Padigar, Manjunath ; Sinha, Ashish.
Journal of Business Research. 135 (2021) - p. 295-303 , 2021

Link: https://doi.org/10.1016/..

12

On the Extendibility of Brands with Subordinate versus Basi..:

Topaloglu, Omer ; Kumar, Piyush ; Dass, Mayukh
Journal of Retailing. 97 (2021) 3 - p. 394-404 , 2021

Link: https://doi.org/10.1016/..

13

The preservation of loyalty halo effects: An investigation ..:

Byun, Kyung-Ah (Kay) ; Duhan, Dale F. ; Dass, Mayukh
Journal of Business Research. 116 (2020) - p. 163-175 , 2020

Link: https://doi.org/10.1016/..

14

Understanding firms' relative strategic emphases: An entrep..:

Wang, Xinchun ; Dass, Mayukh ; Arnett, Dennis B..
Industrial Marketing Management. 84 (2020) - p. 151-164 , 2020

Link: https://doi.org/10.1016/..

15

Critic-buyer effects on valuation of ambiguously appraised ..:

Marin, Alejandra ; Dass, Mayukh ; Boal, Kimberly
Journal of Business Research. 103 (2019) - p. 45-55 , 2019

Link: https://doi.org/10.1016/..