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Dawar, Niraj
38  Ergebnisse:
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1

Feeling Good by Doing Good: A Selfish Motivation for Ethica..:

Trudel, Remi ; Klein, Jill ; Sen, Sankar.
Journal of Business Ethics.  166 (2019)  1 - p. 39-49 , 2019
Link: https://doi.org/10.1007/..
 
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2

Attributions of blame following a product-harm crisis depen..:

Whelan, Jodie ; Dawar, Niraj
Marketing Letters.  27 (2016)  2 - p. 285-294 , 2016
Link: http://www.jstor.org/sta..
 
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3

Asymmetric consequences of radical innovations on category ..:

Bagga, Charan K. ; Noseworthy, Theodore J. ; Dawar, Niraj
Journal of Consumer Psychology.  26 (2016)  1 - p. 29-39 , 2016
Link: https://www.jstor.org/st..
 
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4

Brand typicality and distant novel extension acceptance: Ho..:

Goedertier, Frank ; Dawar, Niraj ; Geuens, Maggie.
Journal of Business Research.  68 (2015)  1 - p. 157-165 , 2015
Link: https://doi.org/10.1016/..
 
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5

Asymmetric consequences of radical innovations on category ..:

Bagga, Charan K. ; Noseworthy, Theodore J. ; Dawar, Niraj
Journal of Consumer Psychology.  26 (2015)  1 - p. 29-39 , 2015
Link: https://doi.org/10.1016/..
 
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6

Attributions of blame following a product-harm crisis depen..:

Whelan, Jodie ; Dawar, Niraj
Marketing Letters.  27 (2014)  2 - p. 285-294 , 2014
Link: https://doi.org/10.1007/..
 
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7

Rebuilding the Relationship Between Manufacturers and Retai..:

Pauwels, Koen ; Wang, Qiong ; Chatterjee, Sharmila... - 1st edition . , 2013
Link: https://learning.oreilly..
 
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8

Base-Rate Information in Consumer Attributions of Product-H..:

LEI, JING ; DAWAR, NIRAJ ; GÜRHAN-CANLI, ZEYNEP
Journal of Marketing Research.  49 (2012)  3 - p. 336-348 , 2012
Link: https://www.jstor.org/st..
 
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9

B2B Brand Architecture:

Muylle, Steve ; Dawar, Niraj ; Rangarajan, Deva
California Management Review.  54 (2012)  2 - p. 58-71 , 2012
Link: https://doi.org/10.1525/..
 
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10

Uncovering Customer Profitability Segments for Business Cus..:

Mark, Tanya ; Niraj, Rakesh ; Dawar, Niraj
Journal of Business-to-Business Marketing.  19 (2012)  1 - p. 1-32 , 2012
Link: https://doi.org/10.1080/..
 
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11

Base-Rate Information in Consumer Attributions of Product-H..:

Lei, Jing ; Dawar, Niraj ; Gürhan-Canli, Zeynep
Journal of Marketing Research.  49 (2012)  3 - p. 336-348 , 2012
Link: https://doi.org/10.1509/..
 
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12

Brand crises: The roles of brand familiarity and crisis rel..:

Dawar, Niraj ; Lei, Jing
Journal of Business Research.  62 (2009)  4 - p. 509-516 , 2009
Link: https://doi.org/10.1016/..
 
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13

Negative Spillover in Brand Portfolios: Exploring the Antec..:

Lei, Jing ; Dawar, Niraj ; Lemmink, Jos
Journal of Marketing.  72 (2008)  3 - p. 111-123 , 2008
Link: https://doi.org/10.1509/..
 
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14

Negative Spillover in Brand Portfolios: Exploring the Antec..:

Lei, Jing ; Dawar, Niraj ; Lemmink, Jos
Journal of Marketing.  72 (2008)  3 - p. 111-123 , 2008
Link: https://www.jstor.org/st..
 
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15

Competing with giants: survival strategies for local compan..:

Dawar, Niraj ; Frost, Tony. (2006)  - p. 275-289
Exemplar:  BB WiWi: 11a bwl 404/777-6
 
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