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De Bruyn, Arnaud
74  Ergebnisse:
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1

Silently killing your panelists one email at a time: The tr..:

Ferecatu, Alina ; De Bruyn, Arnaud ; Mukherjee, Prithwiraj
Journal of the Academy of Marketing Science.  52 (2024)  4 - p. 1216-1239 , 2024
Link: https://doi.org/10.1007/..
 
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2

Horizontal Referrals in B2B Markets:

Hada, Mahima ; De Bruyn, Arnaud ; Lilien, Gary L.
Journal of Marketing Research.  61 (2023)  1 - p. 143-164 , 2023
Link: https://doi.org/10.1177/..
 
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3

Did clickbait crack the code on virality?:

Mukherjee, Prithwiraj ; Dutta, Souvik ; De Bruyn, Arnaud
Journal of the Academy of Marketing Science.  50 (2022)  3 - p. 482-502 , 2022
Link: https://doi.org/10.1007/..
 
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4

Bayesian Consumer Profiling: How to Estimate Consumer Chara..:

De Bruyn, Arnaud ; Otter, Thomas
Journal of Marketing Research.  59 (2022)  4 - p. 755-774 , 2022
Link: https://doi.org/10.1177/..
 
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5

Assimilation-contrast theory in action: Operationalization ..:

De Bruyn, Arnaud ; Prokopec, Sonja
International Journal of Research in Marketing.  34 (2017)  2 - p. 367-381 , 2017
Link: https://doi.org/10.1016/..
 
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6

Opening a donor's wallet: The influence of appeal scales on..:

De Bruyn, Arnaud ; Prokopec, Sonja
Journal of Consumer Psychology.  23 (2013)  4 - p. 496-502 , 2013
Link: https://doi.org/10.1016/..
 
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7

Opening a donor's wallet: The influence of appeal scales on..:

De Bruyn, Arnaud ; Prokopec, Sonja
Journal of Consumer Psychology.  23 (2013)  4 - p. 496-502 , 2013
Link: https://www.jstor.org/st..
 
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8

So you want to delight your customers: The perils of ignori..:

Butori, Raphaëlle ; De Bruyn, Arnaud
International Journal of Research in Marketing.  30 (2013)  4 - p. 358-367 , 2013
Link: https://doi.org/10.1016/..
 
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9

How Incorporating Feedback Mechanisms in a DSS Affects DSS ..:

Kayande, Ujwal ; De Bruyn, Arnaud ; Lilien, Gary L...
Information Systems Research.  20 (2009)  4 - p. 527-546 , 2009
Link: https://www.jstor.org/st..
 
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10

Hierarchical Bayesian conjoint models incorporating measure..:

Liechty, John C. ; Fong, Duncan K. H. ; Huizingh, Eelko K. R. E..
Marketing Letters.  19 (2008)  2 - p. 141-155 , 2008
Link: https://doi.org/10.1007/..
 
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11

Hierarchical Bayesian conjoint models incorporating measure..:

Liechty, John C. ; Fong, Duncan K. H. ; Huizingh, Eelko K. R. E..
Marketing Letters.  19 (2008)  2 - p. 141-155 , 2008
Link: https://www.jstor.org/st..
 
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12

A multi-stage model of word-of-mouth influence through vira..:

De Bruyn, Arnaud ; Lilien, Gary L.
International Journal of Research in Marketing.  25 (2008)  3 - p. 151-163 , 2008
Link: https://doi.org/10.1016/..
 
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13

Estimating the Influence of Fairness on Bargaining Behavior:

De Bruyn, Arnaud ; Bolton, Gary E.
Management Science.  54 (2008)  10 - p. 1774-1791 , 2008
Link: https://www.jstor.org/st..
 
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14

Offering Online Recommendations with Minimum Customer Input..:

De Bruyn, Arnaud ; Liechty, John C. ; Huizingh, Eelko K. R. E..
Marketing Science.  27 (2008)  3 - p. 443-460 , 2008
Link: https://www.jstor.org/st..
 
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15

Modeling voter choice to predict the final outcome of two-s..:

A. Kamakura, Wagner ; Afonso Mazzon, José ; De Bruyn, Arnaud
International Journal of Forecasting.  22 (2006)  4 - p. 689-706 , 2006
Link: https://doi.org/10.1016/..
 
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