E-LIB Suche - Ergebnisse für: De Keyzer, Freya

1

The role of well‐being in consumer's responses to personali..:

De Keyzer, Freya ; Buzeta, Cristian ; Lopes, Ana Isabel
Psychology & Marketing. 41 (2024) 6 - p. 1206-1222 , 2024

2

Branded content and motivations for social media use as dri..:

Buzeta, Cristian ; De Keyzer, Freya ; Dens, Nathalie.
International Journal of Advertising. 43 (2023) 4 - p. 637-671 , 2023

Link: https://doi.org/10.1080/..

3

#ThisIsSustainable: The Effect of Disclosures in Influencer..:

De Keyzer, Freya
Sustainability. 15 (2023) 12 - p. 9501 , 2023

Link: https://doi.org/10.3390/..

4

Perspectives: replication is more than meets the eye:

Bergkvist, Lars ; De Keyzer, Freya ; Buzeta, Cristian
International Journal of Advertising. 43 (2023) 3 - p. 580-599 , 2023

Link: https://doi.org/10.1080/..

5

Let's get personal: Which elements elicit perceived persona..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Electronic Commerce Research and Applications. 55 (2022) - p. 101183 , 2022

Link: https://doi.org/10.1016/..

6

The processing of native advertising compared to banner adv..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Electronic Commerce Research. 23 (2021) 3 - p. 1921-1940 , 2021

Link: https://doi.org/10.1007/..

7

How and When Personalized Advertising Leads to Brand Attitu..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Journal of Advertising. 51 (2021) 1 - p. 39-56 , 2021

Link: https://doi.org/10.1080/..

8

Which cues influence the perceived usefulness and credibili..:

Lopes, Ana Isabel ; Dens, Nathalie ; De Pelsmacker, Patrick.
Online Information Review. 45 (2020) 1 - p. 1-20 , 2020

Link: https://doi.org/10.1108/..

9

The Impact of Relational Characteristics on Consumer Respon..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
International Journal of Electronic Commerce. 23 (2019) 2 - p. 212-243 , 2019

Link: https://doi.org/10.1080/..

10

Don't be so emotional! How tone of voice and service type a..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Online Information Review. 41 (2017) 7 - p. 905-920 , 2017

Link: https://doi.org/10.1108/..

11

Is this for me? How Consumers Respond to Personalized Adver..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
Journal of Interactive Advertising. 15 (2015) 2 - p. 124-134 , 2015

Link: https://doi.org/10.1080/..

12

How and When Personalized Advertising Leads to Brand Attitu..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
doi:10.5281/zenodo.7003740. , 2022

Link: https://zenodo.org/recor..

13

The processing of native advertising compared to banner adv..:

De Keyzer, Freya ; Dens, Nathalie ; De Pelsmacker, Patrick
doi:10.5281/zenodo.7003835. , 2021

Link: https://zenodo.org/recor..

14

Which cues influence the perceived usefulness and credibili..:

Lopes, Ana Isabel ; Dens, Nathalie ; De Pelsmacker, Patrick.
https://zenodo.org/record/7003824. , 2020

Link: https://zenodo.org/recor..

15

Personalized and cued advertising aimed at children:

Daems, Kristien ; De Keyzer, Freya ; De Pelsmacker, Patrick.
https://zenodo.org/record/7003819. , 2019

Link: https://zenodo.org/recor..