E-LIB Suche - Ergebnisse für: Decker, Reinhold

1

Give me your data and I'll dress you: A two-sided messaging..:

Souka, Mohamed ; Bilstein, Nicola ; Decker, Reinhold
Journal of Business Research. 172 (2024) - p. 114396 , 2024

Link: https://doi.org/10.1016/..

2

Presentation of celebrities' private life through visual so..:

Klostermann, Jan ; Meißner, Martin ; Max, Alexander.
Journal of Business Research. 156 (2023) - p. 113524 , 2023

Link: https://doi.org/10.1016/..

3

Can the GDPR Allay Privacy Concerns Towards Smart Products?..:

, In: Electronic Government and the Information Systems Perspective; Lecture Notes in Computer Science,

Michler, Oliver ; Stummer, Christian ; Decker, Reinhold - p. 77-91 , 2022

Link: https://doi.org/10.1007/..

4

Balancing Plurality and Educational Essence: Higher Educati..:

Hachmeister, Nils ; Weiß, Katharina ; Theiß, Juliane.
Data. 6 (2021) 2 - p. 10 , 2021

Link: https://doi.org/10.3390/..

5

Marktsegmentierung auf Basis individueller Nutzenmessungen ..:

, In: Conjointanalyse,

Decker, Reinhold ; Bornemeyer, Claudia - p. 329-345 , 2021

Link: https://doi.org/10.1007/..

6

The Globality of Brands—A Question of Methods?:

, In: Advanced Studies in Behaviormetrics and Data Science; Behaviormetrics: Quantitative Approaches to Human Behavior,

Löffler, Michael ; Decker, Reinhold - p. 367-384 , 2020

Link: https://doi.org/10.1007/..

7

To trust or not to trust smart consumer products: a literat..:

Michler, Oliver ; Decker, Reinhold ; Stummer, Christian
Management Review Quarterly. 70 (2019) 3 - p. 391-420 , 2019

Link: https://doi.org/10.1007/..

8

Platform Launch Strategies:

Stummer, Christian ; Kundisch, Dennis ; Decker, Reinhold
Business & Information Systems Engineering. 60 (2018) 2 - p. 167-173 , 2018

Link: https://doi.org/10.1007/..

9

Extracting brand information from social networks: Integrat..:

Klostermann, Jan ; Plumeyer, Anja ; Böger, Daniel.
International Journal of Research in Marketing. 35 (2018) 4 - p. 538-556 , 2018

Link: https://doi.org/10.1016/..

10

The intermediary as an institutional entrepreneur: institut..:

Poppen, Florian ; Decker, Reinhold
Triple Helix. 5 (2018) 1 - p. , 2018

Link: https://doi.org/10.1186/..

11

Parent brands' influence on co-brand's perception: a model-..:

Böger, Daniel ; Kottemann, Pascal ; Decker, Reinhold
Journal of Product & Brand Management. 27 (2018) 5 - p. 514-522 , 2018

Link: https://doi.org/10.1108/..

12

Kooperative Strukturen von Schulen und Hochschulen: eine em..:

Wegner, Silja , 2017

Link: http://nbn-resolving.de/..

13

Measuring brand image: a systematic review, practical guida..:

Plumeyer, Anja ; Kottemann, Pascal ; Böger, Daniel.
Review of Managerial Science. 13 (2017) 2 - p. 227-265 , 2017

Link: https://doi.org/10.1007/..

14

Marketing Management for Consumer Products in the Era of th..:

Decker, Reinhold ; Stummer, Christian
Advances in Internet of Things. 7 (2017) 3 - p. 47-70 , 2017

Link: https://doi.org/10.4236/..

15

A mechanism for aggregating association network data: An ap..:

Böger, Daniel ; Kottemann, Pascal ; Meißner, Martin.
Journal of Business Research. 79 (2017) - p. 90-106 , 2017

Link: https://doi.org/10.1016/..