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X
Deleersnyder, Barbara
32  Ergebnisse:
Personensuche X
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1

Brand advertising competition across economic cycles:

Özturan, Peren ; Deleersnyder, Barbara ; Özsomer, Ayşegül
International Journal of Research in Marketing.  41 (2024)  2 - p. 325-343 , 2024
Link: https://doi.org/10.1016/..
 
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2

Do consumers benefit from national-brand listings by hard d..:

Geyskens, Inge ; Deleersnyder, Barbara ; Dekimpe, Marnik G..
Journal of the Academy of Marketing Science.  52 (2023)  1 - p. 97-118 , 2023
Link: https://doi.org/10.1007/..
 
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3

Drivers of the synergy between price cuts and store flyer a..:

Widdecke, Kai A. ; Keller, Wiebke I.Y. ; Gedenk, Karen.
International Journal of Research in Marketing.  40 (2023)  2 - p. 455-474 , 2023
Link: https://doi.org/10.1016/..
 
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4

Price Promotions and Popular Events:

Keller, Wiebke I.Y. ; Deleersnyder, Barbara ; Gedenk, Karen
Journal of Marketing.  83 (2019)  1 - p. 73-88 , 2019
Link: https://www.jstor.org/st..
 
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5

Innovation Cloning: The Introduction and Performance of Pri..:

ter Braak, Anne ; Deleersnyder, Barbara
Journal of Retailing.  94 (2018)  3 - p. 312-327 , 2018
Link: https://doi.org/10.1016/..
 
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6

Price Promotions and Popular Events:

Keller, Wiebke I.Y. ; Deleersnyder, Barbara ; Gedenk, Karen
Journal of Marketing.  83 (2018)  1 - p. 73-88 , 2018
Link: https://doi.org/10.1177/..
 
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7

New product success in the consumer packaged goods industry..:

Lamey, Lien ; Deleersnyder, Barbara ; Steenkamp, Jan-Benedict E.M..
International Journal of Research in Marketing.  35 (2018)  3 - p. 432-452 , 2018
Link: https://doi.org/10.1016/..
 
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8

The New Regulator in Town: The Effect of Walmart's Sustaina..:

Gielens, Katrijn ; Geyskens, Inge ; Deleersnyder, Barbara.
Journal of Marketing.  82 (2018)  2 - p. 124-141 , 2018
Link: https://www.jstor.org/st..
 
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9

The New Regulator in Town: The Effect of Walmart's Sustaina..:

Gielens, Katrijn ; Geyskens, Inge ; Deleersnyder, Barbara.
Journal of Marketing.  82 (2018)  2 - p. 124-141 , 2018
Link: https://doi.org/10.1509/..
 
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10

Business cycle research in marketing: a review and research..:

Dekimpe, Marnik G. ; Deleersnyder, Barbara
Journal of the Academy of Marketing Science.  46 (2017)  1 - p. 31-58 , 2017
Link: https://doi.org/10.1007/..
 
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11

Business-Cycle Research in Marketing:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,
Deleersnyder, Barbara ; Dekimpe, Marnik G. - p. 361-384 , 2017
Link: https://doi.org/10.1007/..
 
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12

Does private-label production by national-brand manufacture..:

ter Braak, Anne ; Deleersnyder, Barbara ; Geyskens, Inge.
International Journal of Research in Marketing.  30 (2013)  4 - p. 343-357 , 2013
Link: https://doi.org/10.1016/..
 
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13

Destination discount: a sensible road for national brands?:

Deleersnyder, Barbara ; Koll, Oliver
European Journal of Marketing.  46 (2012)  9 - p. 1150-1170 , 2012
Link: https://doi.org/10.1108/..
 
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14

The Effect of Business-Cycle Fluctuations on Private-Label ..:

Lamey, Lien ; Deleersnyder, Barbara ; Steenkamp, Jan-Benedict E.M..
Journal of Marketing.  76 (2012)  1 - p. 1-19 , 2012
Link: https://doi.org/10.1509/..
 
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15

The Effect of Business-Cycle Fluctuations on Private-Label ..:

Lamey, Lien ; Deleersnyder, Barbara ; Steenkamp, Jan-Benedict E.M..
Journal of Marketing.  76 (2012)  1 - p. 1-19 , 2012
Link: https://www.jstor.org/st..
 
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