E-LIB Suche - Ergebnisse für: Delgado-Ballester, Elena

1

Brand Stereotypes: On the relationships with gendered brand..:

Delgado-Ballester, Elena ; Fernandez-Sabiote, Estela
Journal of Business Research. 177 (2024) - p. 114635 , 2024

2

Exploring innovativeness, need for uniqueness and brand tie..:

Espinosa Sáez, Daniel ; Delgado-Ballester, Elena ; Munuera Alemán, José Luis
Spanish Journal of Marketing - ESIC. , 2024

Link: https://doi.org/10.1108/..

3

Innovation in business model as a response to the sharing e..:

Espinosa Sáez, Daniel ; Delgado-Ballester, Elena ; Munuera-Alemán, José Luis
European Journal of Management and Business Economics. 32 (2023) 5 - p. 602-619 , 2023

Link: https://doi.org/10.1108/..

4

Why Do People Initiate an Online Firestorm? The Role of Sad..:

Delgado-Ballester, Elena ; López-López, Inés ; Bernal-Palazón, Alicia
International Journal of Electronic Commerce. 25 (2021) 3 - p. 313-337 , 2021

Link: https://doi.org/10.1080/..

5

Branding antecedents of consumer need for uniqueness: a beh..:

Nikhashemi, S.R. ; Delgado-Ballester, Elena
Journal of Marketing Communications. 28 (2021) 4 - p. 392-427 , 2021

Link: https://doi.org/10.1080/..

6

Effect of underdog (vs topdog) brand storytelling on brand ..:

Delgado-Ballester, Elena
Journal of Product & Brand Management. 30 (2020) 4 - p. 626-638 , 2020

Link: https://doi.org/10.1108/..

7

Fostering brand love in Facebook brand pages:

Palazon, Mariola ; Delgado-Ballester, Elena ; Sicilia, Maria
Online Information Review. 43 (2019) 5 - p. 710-727 , 2019

Link: https://doi.org/10.1108/..

8

Brand experimental value versus brand functional value: whi..:

Delgado-Ballester, Elena ; Fernandez Sabiote, Estela
European Journal of Marketing. 49 (2015) 11/12 - p. 1857-1879 , 2015

Link: https://doi.org/10.1108/..

9

Store image influences in consumers' perceptions of store b..:

Rodriguez-Orejuela, Augusto ; Hernandez-Espallardo, Miguel ; Delgado-Ballester, Elena
European Journal of Marketing. 48 (2014) 9/10 - p. 1850-1869 , 2014

Link: https://doi.org/10.1108/..

10

Hedonic or utilitarian premiums: does it matter?:

Palazon, Mariola ; Delgado-Ballester, Elena
European Journal of Marketing. 47 (2013) 8 - p. 1256-1275 , 2013

Link: https://doi.org/10.1108/..

11

The expected benefit as determinant of deal-prone consumers..:

Palazon, Mariola ; Delgado-Ballester, Elena
Journal of Retailing and Consumer Services. 18 (2011) 6 - p. 542-547 , 2011

Link: https://doi.org/10.1016/..

12

Effect of Brand Associations on Consumer Reactions to Unkno..:

Delgado-Ballester, Elena ; Hernández-Espallardo, Miguel
International Journal of Electronic Commerce. 12 (2008) 3 - p. 81-113 , 2008

Link: https://www.jstor.org/st..

13

Effect of Brand Associations on Consumer Reactions to Unkno..:

Delgado-Ballester, Elena ; Hernández-Espallardo, Miguel
International Journal of Electronic Commerce. 12 (2008) 3 - p. 81-113 , 2008

Link: https://doi.org/10.2753/..

14

Development and validation of a brand trust scale:

Delgado-Ballester, Elena ; Munuera-Alemán, Jose Luis. (2007) - p. 90-105

Exemplare: Zentrale; TB Wirtschaft; BB WiWi;

15

Sales Promotions Effects on Consumer-Based Brand Equity:

Palazn-Vidal, Mariola ; Delgado-Ballester, Elena
International Journal of Market Research. 47 (2005) 2 - p. 179-204 , 2005

Link: https://doi.org/10.1177/..