E-LIB Suche - Ergebnisse für: Derdenger, Timothy

1

Platform data strategy:

Bhargava, Hemant K. ; Rubel, Olivier ; Altman, Elizabeth J....
Marketing Letters. 31 (2020) 4 - p. 323-334 , 2020

Link: https://doi.org/10.1007/..

2

Platform data strategy:

Bhargava, Hemant K. ; Rubel, Olivier ; Altman, Elizabeth J....
Marketing Letters. 31 (2020) 4 - p. 323-334 , 2020

Link: https://www.jstor.org/st..

3

Estimating dynamic discrete choice models with aggregate da..:

Derdenger, Timothy ; Kumar, Vineet
Quantitative Marketing and Economics. 17 (2019) 4 - p. 359-384 , 2019

Link: https://doi.org/10.1007/..

4

An Empirical Analysis of Consumer Purchase Behavior of Base..:

Liu, Xiao ; Derdenger, Timothy ; Sun, Baohong
Marketing Science. 37 (2018) 4 - p. 569-591 , 2018

Link: https://www.jstor.org/st..

5

An Empirical Analysis of Consumer Purchase Behavior of Base..:

Liu, Xiao ; Derdenger, Timothy ; Sun, Baohong
Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.. , 2017

Link: https://ssrn.com/abstrac..

6

Technological tying and the intensity of price competition:..:

Derdenger, Timothy
Quantitative Marketing and Economics. 12 (2014) 2 - p. 127-165 , 2014

Link: https://doi.org/10.1007/..

7

Mixed bundling in two-sided markets in the presence of inst..:

, In: Management science

Chao, Yong ; Derdenger, Timothy. (2013) 8 - p. 1904-1926

Exemplare: Zentrale;

8

Mixed Bundling in Two-Sided Markets in the Presence of Inst..:

Chao, Yong ; Derdenger, Timothy
Management Science. 59 (2013) 8 - p. 1904-1926 , 2013

Link: https://www.jstor.org/st..

9

The Dynamic Effects of Bundling as a Product Strategy:

Derdenger, Timothy ; Kumar, Vineet
Marketing Science. 32 (2013) 6 - p. 827-859 , 2013

Link: https://www.jstor.org/st..

10

Mixed Bundling in Two-Sided Markets in the Presence of Inst..:

Chao, Yong ; Derdenger, Timothy
Management Science. 59 (2013) 8 - p. 1904-1926 , 2013

Link: http://dx.doi.org/10.128..

11

Firms' strategic leverage of unplanned exposure and planned..

, In: Journal of marketing research / American Marketing Association

an analysis in the context of celebrity endorsements

Derdenger, Timothy P. ; Li, Hui ; Srinivasan, Kannan. (2018) 1 - p. 14-34

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

12

Examining the impact of celebrity endorsements across consu..:

Derdenger, Timothy P.
Marketing Letters. 29 (2018) 2 - p. 123-136 , 2018

Link: https://doi.org/10.1007/..

13

Firms' Strategic Leverage of Unplanned Exposure and Planned..:

DERDENGER, TIMOTHY P. ; LI, HUI ; SRINIVASAN, KANNAN
Journal of Marketing Research. 55 (2018) 1 - p. 14-34 , 2018

Link: https://www.jstor.org/st..

14

Firms' Strategic Leverage of Unplanned Exposure and Planned..:

Derdenger, Timothy P. ; Li, Hui ; Srinivasan, Kannan
Journal of Marketing Research. 55 (2018) 1 - p. 14-34 , 2018

Link: https://doi.org/10.1509/..

15

Examining the impact of celebrity endorsements across consu..:

Derdenger, Timothy P.
Marketing Letters. 29 (2018) 2 - p. 123-136 , 2018

Link: https://www.jstor.org/st..