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Dimofte, Claudiu
39  Ergebnisse:
Personensuche X
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1

Overly Attached? When Brand Flattery Generates Jealousy in ..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Andriuzzi, Andria ; Michel, Géraldine ; Dimofte, Claudiu - p. 441-442 , 2022
Link: https://doi.org/10.1007/..
 
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2

Differentiating Reasons for Young Adult E-cigarette Use Usi..:

Stone, Matthew D ; Braymiller, Jessica L ; Strong, David R...
Nicotine and Tobacco Research.  25 (2023)  6 - p. 1116-1124 , 2023
Link: https://doi.org/10.1093/..
 
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3

Real-world exposure to graphic warning labels on cigarette ..:

Pierce, John P. ; Strong, David R. ; Stone, Matthew D....
Contemporary Clinical Trials.  98 (2020)  - p. 106152 , 2020
Link: https://doi.org/10.1016/..
 
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4

A social identity perspective on aspirational advertising: ..:

Dimofte, Claudiu V. ; Goodstein, Ronald C. ; Brumbaugh, Anne M.
Journal of Consumer Psychology.  25 (2015)  3 - p. 416-430 , 2015
Link: https://www.jstor.org/st..
 
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5

A social identity perspective on aspirational advertising: ..:

Dimofte, Claudiu V. ; Goodstein, Ronald C. ; Brumbaugh, Anne M.
Journal of Consumer Psychology.  25 (2014)  3 - p. 416-430 , 2014
Link: https://doi.org/10.1016/..
 
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6

Consumer valuation of modularly upgradeable products:

, In: Management science
Ülkü, Sezer ; Dimofte, Claudiu V. ; Schmidt, Glen M.. (2012)  9 - p. 1761-1776
Exemplare: Zentrale;
 
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7

The performance of global brands in the 2008 financial cris..:

Johansson, Johny K. ; Dimofte, Claudiu V. ; Mazvancheryl, Sanal K.
International Journal of Research in Marketing.  29 (2012)  3 - p. 235-245 , 2012
Link: https://doi.org/10.1016/..
 
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8

Consumer Valuation of Modularly Upgradeable Products:

Ülkü, Sezer ; Dimofte, Claudiu V. ; Schmidt, Glen M.
Management Science.  58 (2012)  9 - p. 1761-1776 , 2012
Link: https://www.jstor.org/st..
 
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9

The mere association effect and brand evaluations:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  21 (2011)  1 - p. 24-37 , 2011
Link: https://www.jstor.org/st..
 
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10

The role of frequency of experience with a product category..:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  20 (2010)  3 - p. 343-354 , 2010
Link: https://www.jstor.org/st..
 
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11

Global Brands in the United States: How Consumer Ethnicity ..:

Dimofte, Claudiu V. ; Johansson, Johny K. ; Bagozzi, Richard P.
Journal of International Marketing.  18 (2010)  3 - p. 81-106 , 2010
Link: https://doi.org/10.1509/..
 
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12

Implicit measures of consumer cognition: A review:

Dimofte, Claudiu V.
Psychology & Marketing.  27 (2010)  10 - p. 921-937 , 2010
Link: https://doi.org/10.1002/..
 
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13

The mere association effect and brand evaluations:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  21 (2010)  1 - p. 24-37 , 2010
Link: https://doi.org/10.1016/..
 
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14

The role of frequency of experience with a product category..:

Dimofte, Claudiu V. ; Yalch, Richard F.
Journal of Consumer Psychology.  20 (2010)  3 - p. 343-354 , 2010
Link: https://doi.org/10.1016/..
 
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15

Global Brands in the United States: How Consumer Ethnicity ..:

Dimofte, Claudiu V. ; Johansson, Johny K. ; Bagozzi, Richard P.
Journal of International Marketing.  18 (2010)  3 - p. 81-106 , 2010
Link: https://www.jstor.org/st..
 
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