Dix, Stephen Richard
219  Ergebnisse:
Personensuche X
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1

Predictors of commercial zapping during live prime-time tel.. 

, In: Journal of advertising research / Advertising Research Foundation
an observation-based study identifies factors that drive TV... 
Dix, Stephen Richard ; Phau, Ian. (2017)  1 - p. 15-27
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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2

Using interactive program-loyalty banners to reduce TV ad a.. 

, In: Journal of advertising research / Advertising Research Foundation
is it possible to give viewers a reason to stay tuned durin... 
Dix, Stephen Richard ; Haddad, Hanadi ; Varan, Duane.. (2010)  2 - p. 154-161
Exemplare:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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