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Journal of advertising research / Advertising Research Foundation
1
Predictors of commercial zapping during live prime-time tel..
, In:an observation-based study identifies factors that drive TV...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
2
Using interactive program-loyalty banners to reduce TV ad a..
, In:is it possible to give viewers a reason to stay tuned durin...
Exemplare:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279