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Dutta Roy, Shoubhik
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Competing through brand style: A systematic approach to exp..:

Dutta Roy, Shoubhik ; Mishra, Wricha
The Design Journal.  27 (2024)  2 - p. 246-269 , 2024
Link: https://doi.org/10.1080/..
 
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Brand Style DNA in Consumer Products: Decoding Strategies f..:

, In: Design for Tomorrow—Volume 1; Smart Innovation, Systems and Technologies,
Dutta Roy, Shoubhik ; Mishra, Wricha - p. 593-605 , 2021
Link: https://doi.org/10.1007/..
 
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Design and Development of IGBT based Liquid Cooled Traction..:

, In: 2019 IEEE Transportation Electrification Conference (ITEC-India),
Reddy, Gudur Balawanth ; Kumar, G Santhosh ; Mukherjee, Shoubhik... - p. 1-7 , 2019
Link: https://doi.org/10.1109/..
 
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