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X
East, Robert
310  Ergebnisse:
Personensuche X
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1

The Transmission of Advertising by Word of Mouth:

East, Robert
International Journal of Market Research.  , 2023
Link: https://doi.org/10.1177/..
 
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2

Online Grocery Sales after the Pandemic:

East, Robert
International Journal of Market Research.  64 (2021)  1 - p. 13-18 , 2021
Link: https://doi.org/10.1177/..
 
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3

Insight: The Key to Faster Progress in Science:

East, Robert ; Ang, Lawrence
Foundations of Science.  26 (2020)  3 - p. 503-514 , 2020
Link: https://doi.org/10.1007/..
 
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4

SHAPING UP SCIENCE:

Lurquin, Paul F. ; East, Robert
Scientific American.  320 (2019)  2 - p. 4 ff. , 2019
Link: https://www.jstor.org/st..
 
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5

The Impact of Word of Mouth on Intention to Purchase Curren..:

East, Robert ; Romaniuk, Jenni ; Chawdhary, Rahul.
International Journal of Market Research.  59 (2017)  3 - p. 321-334 , 2017
Link: https://doi.org/10.2501/..
 
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6

HALF-EMPTY EVOLUTION:

East, Robert
Scientific American.  316 (2017)  3 - p. 6-7 , 2017
Link: https://www.jstor.org/st..
 
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7

Validation and sufficiency:

East, Robert ; Uncles, Mark D. ; Romaniuk, Jenni.
European Journal of Marketing.  50 (2016)  3/4 - p. 661-666 , 2016
Link: https://doi.org/10.1108/..
 
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8

Improving agent-based models of diffusion:

East, Robert ; Uncles, Mark D. ; Romaniuk, Jenni.
European Journal of Marketing.  50 (2016)  3/4 - p. 639-646 , 2016
Link: https://doi.org/10.1108/..
 
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9

Factors associated with the production of word of mouth:

, In: International journal of market research
East, Robert ; Uncles, Mark ; Romaniuk, Jenni.. (2015)  3 - p. 439-458
Exemplare:  Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240
 
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10

Factors Associated with the Production of Word of Mouth:

East, Robert ; Uncles, Mark ; Romaniuk, Jenni.
International Journal of Market Research.  57 (2015)  3 - p. 439-458 , 2015
Link: https://doi.org/10.2501/..
 
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11

Bias in the evaluation of research methods:

East, Robert
Marketing Theory.  16 (2015)  2 - p. 219-231 , 2015
Link: https://doi.org/10.1177/..
 
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12

Distortion in Retrospective Measures of Word of Mouth:

East, Robert ; Uncles, Mark D. ; Romaniuk, Jenni.
International Journal of Market Research.  55 (2013)  4 - p. 477-486 , 2013
Link: https://doi.org/10.2501/..
 
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13

Hear nothing, do nothing: The role of word of mouth in the ..:

East, Robert ; Uncles, Mark D. ; Lomax, Wendy
Journal of Marketing Management.  30 (2013)  7-8 - p. 786-801 , 2013
Link: https://doi.org/10.1080/..
 
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14

The NPS and the ACSI: A Critique and An Alternative metric:

East, Robert ; Romaniuk, Jenni ; Lomax, Wendy
International Journal of Market Research.  53 (2011)  3 - p. 327-346 , 2011
Link: https://doi.org/10.2501/..
 
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15

The Accuracy of Self-Reported Probabilities of Giving Recom..:

Romaniuk, Jenni ; Nguyen, Cathy ; East, Robert
International Journal of Market Research.  53 (2011)  4 - p. 507-521 , 2011
Link: https://doi.org/10.2501/..
 
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